Mikel Cirkus

Mikel Cirkus

Global Director, Strategic Foresight Flavors Division, Firmenich

     
   
   
   
 
     
As a modern anthropologist and self-proclaimed itinerant semiotician, Mikel wades through the noise of society to find the signals that could dictate the next big consumer trend of tomorrow. Incorporating over thirty-years of global insights, wisdom, and experience with a truly creative lens, Mikel uses strategic foresight to identify simultaneous developments on the fringe and recognizes patterns as they materialize into trends. Beyond merely ‘connecting the dots,’ Mikel’s foresight brings a cultural depth to brand authenticity as well as the lifestyle factors that will shape the future of the food and beverage industry.

As a designer, photographer, illustrator, and writer, Mikel brings a unique perspective on the rapidly changing world of trends, content creation, and execution. He is currently the Global Director of Strategic Foresight for the Flavors Division of Firmenich, the largest privately-owned company in the fragrance and flavor industry - where creativity is both an essence and a guiding principle. He has worked personally with many of the most innovative people in marketing, R&D, technical applications and brand management, for hundreds of products in nearly every category of consumer packaged goods, worldwide. Mikel is a graduate of The Art Center College of Design in Pasadena, California and makes his home in the Princeton, NJ area.

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