Al Ries Speaking Fee: $30,000 to $50,000

Al Ries, an acclaimed American author and marketing strategist, is renowned for his pioneering contributions to the field of marketing. With a career that spans several decades, he is most celebrated for co-authoring "Positioning: The Battle for Your Mind" with Jack Trout. This seminal work, published in 1981, revolutionized the way businesses understand brand positioning and set the stage for many modern marketing strategies. Ries's approach to positioning emphasizes the importance of perception over product and has been a guiding principle for countless marketers around the world. Born on November 14, 1926, in Indianapolis, Indiana, Al Ries showed a keen interest in business and communication from an early age. He graduated from DePauw University, where he honed his skills in rhetoric and strategy, laying the groundwork for his future contributions to the marketing industry. After a stint in advertising at General Electric, Ries ventured into the world of consulting. It was during this phase that he partnered with Jack Trout, leading to a fruitful collaboration that would produce some of the most influential marketing thought leadership of the 20th century. Beyond "Positioning," Ries authored numerous other best-selling books, including "Marketing Warfare," "Focus: The Future of Your Company Depends on It," and "The 22 Immutable Laws of Branding," co-authored with his daughter, Laura Ries. His work consistently emphasized the importance of clear, focused branding and the dangers of line extension. Through his writings and lectures, Ries has inspired and educated countless executives and entrepreneurs, helping them to build distinct, successful brands in a competitive marketplace. As a keynote speaker, Al Ries brings to the table his wealth of experience and deep understanding of marketing principles. His talks are known for their clarity, engaging anecdotes, and practical insights that resonate with audiences across industries. At the core of his philosophy is the belief that simplicity and focus are the keys to branding success. Through his presentations, he continues to influence the way companies position themselves, emphasizing that in a crowded market, the essence of strategy is choosing what not to do. Al Ries's impact on the marketing world is undeniable, and his legacy as a thought leader continues to grow. He remains a vibrant voice in the conversation on branding and positioning, offering valuable wisdom that stands the test of time. His expertise not only aligns with today's dynamic business environment but also anticipates the challenges and opportunities of the future, making his insights indispensable for anyone looking to build a meaningful and lasting brand.