Amy Jo Martin
At a glance:Amy Jo is the author of New York Times best-seller Renegades Write the Rules, and host of the top-performing Why Not Now? Podcast.
Amy Jo is the author of New York Times best-seller Renegades Write the Rules, and host of the top-performing Why Not Now? podcast. Amy Jo herself has a social media following of more than a 1.1 million people and was named the third most powerful woman on Twitter by Forbes. She travels the world to speak and share the data she’s collected about how we can better navigate the bridge between idea and action, dreaming and doing. After working with high-profile Renegades for the past two decades and recently interviewing more than 100 wildly successful individuals, Amy Jo has spotted tangible, tactical trends that help her audience take action on their goals.
Amy Jo believes the future of technology is the future of humanity. She founded Digital Royalty in 2009 to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world renowned brands such as Hilton Worldwide, Dwayne “The Rock”Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto: humans connect with humans, not logos. In 2012 Tony Hsieh, CEO of Zappos.com, and Baron Davis, NBA player, invested in Amy Jo and her company. After a successful seven-year run as the Founder & CEO of Digital Royalty and growing the business globally into ten different countries, Amy Jo recently exited the company.
As a young female building her career in male-centric industries, Amy Jo has developed a passion for helping women thrive in business leadership. Amy Jo is also a contributor to news outlets including the Harvard Business Review and Sports Business Journal. She has been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.
Renegades Write the RulesOver the past year, Amy Jo has had more than 100 vulnerable and intimate conversations with Renegades like Simon Sinek, Tony Robbins, Mark Cuban, Arianna Huffington and many others. During these interviews she has helped them dissect their critical "Why Not Now?" moments when they navigated across the messy bridge from dreaming to doing. Amy Jo has spotted five consistent rules that have surfaced within her research. She shares the colorful stories and formula with her audience as she guides them through their own Why Not Now? moments.
The Future of Technology is the Future of HumanityThe world of technology has created an equal opportunity space. However, with more and more people communicating virtually, via technology instead of face-to-face, we have a deficit of serotonin exchange — especially when some generations are learning to use technology before they learn to talk. Positive and negative energy (content) can move equally as fast. Amy Jo is focused on spreading and scaling serotonin online. She will share her current clinical research on the impact technology is having on human behavior - including the emerging world of Emotional Technology.