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Andrew Kassoy is a passionate advocate for social responsibility in business and co-founder of B Lab, a nonprofit organization dedicated to transforming the global economy to benefit all people, communities, and the planet. His journey to becoming a pioneering changemaker began long before B Lab’s inception. Andrew grew up believing in the power of business as a force for good, leading him to build a career that bridges the financial world with societal impact. Prior to co-founding B Lab in 2006, Andrew spent 16 years working in the private equity sector. It was during this time that he developed his deep understanding of traditional business structures and their potential for creating both profits and positive societal change. Despite his success, Andrew felt a growing frustration with the limitations of traditional business models in addressing the social and environmental challenges of today. This resulted in a pivotal career shift when he decided to dedicate his efforts toward redefining the role of business in society. His work with B Lab has been transformative. Under Andrew's stewardship, B Lab introduced the B Corporation (B Corp) certification, a gold standard for companies that prioritize social and environmental performance alongside profits. This innovative certification has encouraged thousands of companies worldwide to adopt more sustainable and equitable business practices, putting mission-driven governance at the core of their operations. This shift is reshaping industries and inspiring a new generation of businesses committed to a better world. Andrew Kassoy's leadership extends beyond his role at B Lab. As a thought leader, he frequently speaks on topics such as corporate responsibility, sustainable business practices, and the need for systemic change in capitalism. His expertise and commitment have put him at the forefront of a global movement that is redefining what it means to be successful in business, urging companies to prioritize the planet and people over pure profit margins. In addition to his professional achievements, Andrew's personal story is one of passion and integrity. He holds a Bachelor of Arts in Political Science from Stanford University, which laid the foundation for his belief in systemic change. With an unwavering commitment to improving corporate impact on society, Andrew Kassoy continues to inspire leaders and entrepreneurs around the world to wield business as a tool for broader societal good.