April Dunford Speaking Fee: Contact Us for Pricing

April Dunford is a renowned author, speaker, and the founder of Ambient Strategy. With a career spanning over 25 years in the tech industry, she is known for her expertise in positioning strategy—a critical component of successful marketing and product development. April's insights are drawn from her wealth of experience in launching and growing tech products, having held executive roles in multiple successful startups and Fortune 500 companies alike. Her career began in the trenches of marketing, where she quickly recognized the impact of effective product positioning on a company's success. Armed with an engineering degree from the University of Waterloo, April set out to bridge the gap between technical innovation and customer value. Over the years, her experiences led her to develop a process-driven approach to positioning that addresses the unique challenges faced by businesses today. Her philosophy focuses on aligning product strengths with market needs, an approach she has shared in her highly acclaimed book, "Obviously Awesome." As the founder of Ambient Strategy, April helps companies define and refine their market positioning. Her clients benefit from her deep understanding of how to strategically differentiate products to capture and sustain market leadership. Through her consulting work, she has guided hundreds of startups and established firms to clearer, more compelling market positions that drive growth. April is not only an author and consultant but also a respected keynote speaker. Her speaking engagements attract audiences eager to gain from her pragmatic insights and no-nonsense style. She is celebrated for her ability to demystify complex marketing concepts and make them accessible and actionable. Her talks are known for their engaging storytelling and her talent for making the subject of positioning not just informative, but genuinely exciting. In addition to her professional pursuits, April is passionate about giving back to the community. She frequently mentors startups and entrepreneurs, sharing her knowledge to foster the next generation of industry leaders. Her commitment to empowering others is a testimony to her belief in the transformative power of well-executed positioning, both on a company and individual level. Through her work, April Dunford continues to shape the future of marketing, one brilliant product positioning at a time.