Registered Nurse & Tech Entrepreneur

April Hansen

At a glance:

April Hansen is a nurse, tech entrepreneur, workforce expert and hyper growth business executive inspired by everyday leaders who do their work well, face their human doubts, and find a way to thrive even through chaos. From helping to lead the largest deployment of healthcare personnel in our nation’s history while the business grew by 9x in two years, April has unearthed key insights on the art and science of creating healthier workplaces and business growth fueled through effective leadership and hope as a strategy. By applying hard-fought lessons learned, April propels organizations from paralysis to growth while helping leaders survive decision drowning syndrome and fall back in love with their lives as leaders.

For April, inspiration isn’t something that’s only found in incredible feats of an Olympic athlete or heroic wartime survival stories. It is found in everyday people who do their work well, face their human doubts, and find a way to thrive. April is inspired by these people because she is one of them. 

Forging her way from a small farm town in Wisconsin to becoming one of the nation’s foremost experts on workforce activation and hypergrowth leadership, April has carved a path of passion-oriented success fueled by curiosity and unapologetic courage. April’s entrepreneurial zest has shaped her career journey from being a frustrated nurse to a high-powered business executive. April’s accomplishments demonstrate that personal success and professional satisfaction are attainable for all.

In April’s business of healthcare, the stakes are often life or death. Turnover, widespread chaos, and bureaucracy plagued our fragile healthcare ecosystem even before the pandemic. Today, as our nation recovers, the lessons learned in healthcare serve to inform businesses everywhere on how to pivot quickly amidst turmoil, build a foundation of hope and happiness to help workforces heal, and to create a magnetic culture that overcomes even the toughest circumstances.

Using lessons gleaned from high-stakes work, April shares impactful and inspiring strategies for leaders to extinguish stagnation, expunge competitive threats, and express new creativity. Leaders experience a renewed excitement and freedom to do what they do best – lead.

April’s leadership insights have been called upon by CBS, CNBC, Forbes, NPR, New York Times Magazine, Modern Healthcare, Business Insider, The Daily, and a host of other organizations. April was awarded the 2019 Wisconsin Nurse Leader of the Year, was named to Becker’s List of Rising Healthcare Stars in 2018, Staffing Industry Analysts’ “40 Under 40” list in 2019 and Staffing Industry Analysts’ Global Power 150 – Women in Staffing in 2021 and 2020.

April is an active mom, snowmobiler, squeaky cheese curd aficionado, and can typically be found on the weekends slinging pizza with her husband in their family-owned pizzeria.

  • Workforce Strategies from America's Fractured Frontlines

    We entered the COVID-19 pandemic with a tight labor market characterized by stiff employer competition, increasingly complex skill needs, and growing demands for better work environments. After years of navigating dynamic change, organizations are now battling burnout and turnover at unprecedented rates. Despite this dismal current state, evidence is mounting on what organizations can do to protect their most precious assets - their people.

    After helping to lead the largest deployment of healthcare workers in our nation’s history, workforce expert April Hansen leans on lessons learned from America’s fractured frontlines to share powerful strategies for organizations to rebuild and repair their teams. Ultimately, April’s insights allow organizations to take actionable steps towards a happy work environment where individuals thrive and organizations grow.

    In H.O.P.E. for Happy, leaders learn an evidence-based approach to:

    H: Help their workforce find healing to protect and advance individual well-being

    O: Operationalize the organizational change needed for workforce happiness to stick

    P: Prevent practices and policies from undermining purpose

    E: Enlist whole-company support to prioritize the employee experience before profits

    This thought-provoking session explores fresh research and helps leaders create effective retention strategies to future-proof their workforce. Attendees leave this session empowered to:

    -Act on solving complex workforce challenges
    -Build new hope with fresh ideas
    -Cultivate a culture rooted in happiness

April's presentation was amazing! It was very well received by our team. All state hospitals need to hear this message.

—Hayley Finch-Genschorck, Director of Education, Kansas Hospital Association

The most engaging webinar in years!

—Kati Hyland, Director, Affiliated Societies, Georgia Hospital Association

Great job and great content! I highly recommend April for your next event!

—Andrew Head, Director of Education & Professional Development, Health Connect Partners

Record-breaking turnout! Our Healthcare Staffing Summit attendees greatly enjoyed your insights.

—Brian Wallins, Research Manager, Staffing Industry Analysts

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