Barbara McHugh Speaking Fee: Contact Us for Pricing

Barbara McHugh serves as the Senior Vice President of Audience Development & Marketing Operations at Major League Baseball (MLB), where she leverages her marketing prowess to foster and expand the sport's global reach. With decades of experience, Barbara has mastered the art of connecting the dots between technology, marketing, and an engaging fan experience. Her role at MLB involves spearheading initiatives that bring America's pastime closer to its vast, diverse audience. She prides herself on harnessing data-driven strategies to elevate fan engagement and loyalty. Barbara's journey to MLB started with an academic foundation in business and marketing. She earned her degree from Rutgers University, where her passion for sports intertwined with her burgeoning marketing skills. Starting her career at MLB over a decade ago, Barbara quickly climbed the ranks. Her forward-thinking, combined with an unwavering dedication to fan engagement, set her apart as a leader in sports marketing. Throughout her tenure, Barbara has been instrumental in developing and implementing cutting-edge marketing campaigns and partnerships. She has overseen many flagship projects, including innovative digital campaigns and live events that attract millions of fans worldwide. Her strategic influence has helped evolve the league’s presence across social media, enriching the storytelling that connects fans to the baseball community on a personal level. Barbara is known for her commitment to mentorship and her support of colleagues and emerging professionals in marketing and sports. She frequently contributes her insights as a keynote speaker and panelist, sharing experiences and inspiring others to tap into the potential of audience development innovations. Outside the office, Barbara is an avid sports fan who enjoys exploring the intersection of sports and technology, further fueling her vision for MLB's future. Balancing analytics with a deep understanding of the fans' passion for the game, Barbara McHugh continues to break new ground in the marketing landscape. Her work ensures that the magic of baseball continues to resonate, bringing the thrill of the ballpark to homes and screens around the world.