Barry Thomas Speaking Fee: $50,000 to $75,000

Barry Thomas is the Head of Customer Marketing & Future of Commerce at Coca-Cola, where he leads efforts to drive innovative marketing strategies and shape the company's approach to digital transformation. With a deep understanding of consumer behavior and technology, Barry is dedicated to creating experiences that resonate with today’s connected and dynamic marketplace. He focuses on enhancing Coca-Cola’s customer engagement through personalized marketing and leveraging emerging trends in commerce, technology, and data analytics. Before joining Coca-Cola, Barry built a career in leadership roles across various companies, honing his expertise in both traditional marketing and digital innovation. His diverse background allows him to navigate the intersection of brand storytelling and cutting-edge digital strategies. Barry’s ability to blend creativity with data-driven decision-making has been key in helping brands stay relevant in an ever-evolving landscape. At Coca-Cola, Barry works across teams to ensure that the company remains a leader in customer marketing and experience. He is passionate about using technology to enhance how brands communicate with their audiences and deliver value in a personalized way. His work goes beyond just marketing—it’s about creating long-lasting relationships between brands and consumers. Barry is an insightful speaker who shares his expertise on a wide range of topics, including the future of commerce, customer experience, and marketing in the digital age. He is known for his ability to communicate complex concepts in a clear, engaging manner, offering practical advice that resonates with both business leaders and marketers. His ability to stay ahead of industry trends and bring forward-thinking strategies to life has made him a respected voice in the world of business and marketing. With a career that spans both creative and strategic areas of marketing, Barry continues to inspire and drive change within Coca-Cola and the industry at large. He believes that the key to success in today’s fast-paced world is staying adaptable and innovative, always keeping the customer at the center of every decision.