Speaker Profile Thumbnail for Bill Macaitis

Former CMO of Slack & Zendesk | Advisor & Board Member | Speaker on Marketing & Leadership

Bill Macaitis Speaking Fee: $20,000 to $30,000

Former CMO of Slack & Zendesk | Advisor & Board Member | Speaker on Marketing & Leadership

Speaker Profile Thumbnail for Bill Macaitis
Speaking Fee:
$20,000 to $30,000

Travels From:
SFO - San Francisco

Primary Topic Category:
Marketing

Secondary Topic Category:
Leadership and Management

 

Bill Macaitis Speaker Profile: At A Glance

Bill Macaitis is a seasoned marketing leader known for driving growth at some of the world’s top tech companies. As the former CMO of Slack and Zendesk, he played a key role in scaling both brands into industry leaders. He has advised numerous startups and serves on multiple boards, helping companies refine their go-to-market strategies. With deep expertise in customer-centric marketing, Macaitis speaks on leadership, brand building, and innovative marketing approaches. His insights help businesses create sustainable growth through data-driven strategies and exceptional customer experiences.

Bill Macaitis is a distinguished marketing executive renowned for his leadership roles at some of the most successful technology companies. He earned his Bachelor of Science in Business Administration from the Gies College of Business at the University of Illinois Urbana-Champaign. Macaitis began his career at Fox Interactive Media as Vice President of Online Marketing, overseeing a portfolio that included MySpace, FoxSports, and IGN. His strategic initiatives significantly boosted traffic across these platforms, establishing them as dominant forces in the digital landscape. In 2008, he joined Salesforce as Senior Vice President of Marketing, where he played a pivotal role in propelling the company's revenue from $900 million to $3 billion. Macaitis's expertise in customer-centric marketing strategies was further demonstrated during his tenure as Chief Marketing Officer at Zendesk. There, he led the company through a successful IPO, achieving a market capitalization of $1.7 billion and a 362% increase in revenue. As Chief Marketing Officer and Chief Revenue Officer at Slack, Macaitis was instrumental in building the marketing, sales, customer success, and support teams. Under his guidance, Slack became the fastest-growing enterprise SaaS company, reaching $300 million in annual recurring revenue within just over two years. Today, Macaitis serves as an advisor and board member for select high-growth companies, including Impact and 15Five, where he shares his wealth of experience to help shape innovative go-to-market strategies. His passion for customer-centric approaches and data-driven marketing continues to influence the next generation of tech industry leaders.
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