BJ Fogg Speaking Fee: $20,000 to $30,000

BJ Fogg is a renowned behavioral psychologist whose work has significantly impacted the understanding and application of human behavior design. As the founder of the Stanford Behavior Design Lab, Fogg has devoted his career to exploring how human behavior can be methodically shaped and influenced through the careful design of systems, environments, and interactions. His insightful approach, which blends psychology with practical implementation, has resonated widely, helping countless individuals and organizations to effectively initiate and sustain positive change. Raised in Fresno, California, Fogg's early experiences imbued him with a keen interest in the intricacies of human behavior and motivation. He later pursued an education at Stanford University, where he earned a Ph.D. in psychology. During his time at Stanford, Fogg's curiosity about the mechanisms of habit formation and behavior change guided him to establish what would become the Behavior Design Lab. This pioneering institution is dedicated to studying how behavior can be influenced through well-crafted interventions. In addition to his academic contributions, BJ Fogg is the celebrated author of "Tiny Habits," a New York Times bestselling book that distills years of research into practical advice for personal change. The premise of "Tiny Habits" is simple yet compelling: by breaking down desired behaviors into small, manageable actions, individuals can more easily form lasting habits. This groundbreaking work has been lauded for its accessibility and effectiveness, providing readers with concrete strategies to transform their lives one small step at a time. Beyond his scholarly and literary achievements, Fogg is a sought-after keynote speaker recognized for his engaging presentations that blend research findings with real-world applications. His insights are not only theoretically robust but also applicable across diverse fields, including health, technology, and business. Fogg's engaging and personable style has captivated audiences around the globe, reinforcing his reputation as a leader in behavior design. As a pioneer in his field, BJ Fogg continues to innovate and inspire. His dedication to understanding the nuances of human behavior and his passion for facilitating positive change are evident in every facet of his work. Whether through his research, writing, or speaking engagements, Fogg's impact is both profound and enduring, empowering individuals and organizations to cultivate habits that lead to a more fulfilling and productive life.