At a glance:The world’s most inspirational marketing, customer experience, and customer service keynote speaker Jay is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.
Jay Baer is a Hall of Fame Speaker, New York Times best-selling author of six books, internet pioneer, entrepreneur, and the most inspirational expert on marketing, word of mouth, and customer service.
Jay spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year worldwide, and shows how to use technology as an unfair marketing and customer service advantage. As a result, audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
TALK TRIGGERS: TURN YOUR CUSTOMERS INTO VOLUNTEER MARKETERSCustomer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.
In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.
With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.
YOUTILITY: WHY SMART MARKETING IS ABOUT HELP NOT HYPEIf you’re wondering how to make your company seem more exciting, you’re asking the wrong question.
You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.
To win attention today, you must ask a different question… “How can I help?”
Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.
NOW REVOLUTIONDoes it seem like business has changed more in the past five years than in the 50 prior? Maybe it has. Today, technology changes and social media have created a scenario where every customer is a reporter, and every employee is in marketing.
To keep up with these changes, companies need to fundamentally retool their corporate culture, staffing, operations, and success metrics. Business must get faster. Business must use real-time data to get smarter. And business must break down silos and get more social – internally and externally.
In this innovative, intriguing and sometimes hilarious keynote presentation, Jay Baer demonstrates with real-world examples how to transform business to meet the changed expectations of modern customers.
HUG YOUR HATERS: HOW TO EMBRACE COMPLAINTS AND KEEP YOUR CUSTOMERSHaters aren’t your problem … ignoring them is.
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.