Fee Range< $25,000
Travels FromNew York, NEW YORK
At a glance:Jay Acunzo is waging war on conventional thinking. As a digital media strategist at Google, he was responsible for pushing marketing executives and practitioners into the digital age more rapidly, in ways that benefitted both companies and careers.
Jay Acunzo is waging war on conventional thinking. As a digital media strategist at Google, he was responsible for pushing marketing executives and practitioners into the digital age more rapidly, in ways that benefitted both companies and careers. He held multiple leadership positions at high-growth tech startups, including Head of Content at HubSpot, and served as Vice President of Brand and Community at the venture capital firm NextView. On the side, Jay created the award-winning podcast, Unthinkable, and co-founded Boston Content, the northeast’s largest community of content creators and marketers.
Courses at Harvard Business School have cited Jay’s work, as well as writers at the New York Times, the Washington Post, FastCompany, Forbes, and more. He has been called a “creative savant”by Salesforce and named to the city of Boston’s “50 on Fire” list.
Today, Jay is the founder of Unthinkable Media, which works with fast-growing startups and challenger brands to create entertaining B2B shows. In a world where “storyteller”has become a buzzword, Jay actually understands how to tell great stories — stories that entertain, surprise, teach, and above all, push people beyond conventional thinking so they can do their best work. His book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, inspires others to do precisely that.
BREAK THE WHEEL: How to Escape Conventional Thinking to Hone Your Intuition and Do Your Best WorkWe live in a world flooding with best practices, conventional wisdom, and trendy tactics. Every day, dozens of supposed "right" answers both internally and externally promise that they will deliver our best results. It's all we can do to simply keep up, let alone take control, get proactive, and finally do our best work. It's like we're trapped. We're stuck on this always-spinning wheel of reactive decisions and commodity work, and this wheel leads straight to the one place we don't want our companies or careers to be: average.
It's time to escape this cycle. It's time to break the wheel.
In this fast-paced, inspiring talk, award-winning documentary host and former Google and startup brand-builder Jay Acunzo will hand attendees a sledgehammer. They'll learn how to find clarity more quickly among the noise, cutting through past precedents and buzzy trends that only create sameness in their niche. Through science and story, Jay will share a framework to more successfully think for yourself when surrounded by conventional thinking. This isn't about being a rebel. It's about driving real results for companies and careers alike. In the end, attendees will become the welcome exceptions to the status quo.
While everyone around them merely survives, they'll know how to thrive. Remember: Finding "best practices" isn't the goal. Finding the best approach for you is. Jay's presentation will inspire and empower people to do exactly that.
INNOVATION IMPOSSIBLE: How Brilliant Team Make Creativity a Habit, Not a Hail Mary, to Routinely Exceed ExpectationsWhen most teams hear the call to “innovate,” the work morphs into stress-induced, one-off attempts to be creative or juice the numbers. Teams try to “go big,” or trend-hop, or sprint all-out in a reactive, exhaustive way.
This is simply NOT sustainable.
It turns out the world’s best organizations don’t operate this way. Unlike most teams, they have a proactive plan, and they make innovation consistent instead of random. In fact, their everyday way of operating naturally leads to creative breakthroughs all the time, without needing to stop or panic. After all, true success is measured by the trajectory of the entire line — not periodic spikes — so how can we all shift the line in the right direction?
In this eye-opening, insightful, and hilarious talk, Jay Acunzo helps attendees turn innovation into a habit. Through customized, relevant stories and surprising research, he unearths the root causes of the typical, unsustainable approach plaguing most teams, before sharing a more sustainable framework attendees can implement right away.
Jay’s was the best session I’ve ever attended in my 25 years of conferences! (I grew up watching my parents do keynotes.) I had so much energy and aspiration walking out of there!
—Marketo Marketing Nation Summit
Jay’s presentation was perfect for our modern B2B marketing team. He put forethought in to understanding our team and creating a presentation to fit the context of our marketing off-site. We could not be more pleased with the outcome and content today and would have Jay back in a heartbeat!
Jay is among the top speakers at Content Marketing World every year...each time we ask him back, the scores come back better and better. An original thinker and dynamic presenter, Jay is becoming one of the "must-see" speakers at any marketing and communication event.
—Content Marketing Institute