Kristen Berman Speaking Fee: $20,000 to $30,000

Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth, and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-income Americans. Under her leadership, Common Cents launched over 50 experiments with companies, impacting hundreds of thousands of people. She was on the founding team for the behavioral economics group at Google, a group that collaborates with over 26 teams across Google and hosts one of the top behavior change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A Practical Guide to Changing Behavior, with Dan Ariely. These workbooks are used by companies like Google, Intuit, Netflix, Fidelity, and Lending Club for business strategy and design work. Kristen is an advisor for Loop Commerce, Code for America Accelerator, and the Genr8tor Incubator. She has spoken at organizations such as Google, Facebook, Fidelity, Equifax, Stanford, and the Bay Area Computer-Human Interaction Seminar.