Former Navy SEAL; Co-author of #1 New York Best Seller: “Extreme Ownership: How U.S. Navy SEALs Lead and Win”; Co-founder of Echelon Front LLC, a leadership consulting company

Leif Babin
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Leif Babin At A Glance:

Leif Babin is a former Navy SEAL officer who deployed three times to Iraq earning a Silver Star, two Bronze Stars and a Purple Heart. He served as a SEAL platoon commander in the Battle of Ramadi in 2006. Upon return, Leif built and ran leadership training for the next generation of SEAL leaders. He left active duty in 2011 and, alongside Jocko Willink, launched a leadership consulting company, Echelon Front, to teach others how to build, train and lead high-performance, winning teams. He is the co-author of two New York Times bestselling books, Extreme Ownership and The Dichotomy of Leadership.

Leif Babin is a decorated former Navy SEAL officer, author of Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he serves as leadership instructor, speaker, and executive coach. A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy, including nine as a Navy SEAL. As a SEAL platoon commander in SEAL Team Three’s Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi that helped the “Ready First” Brigade of the US Army’s 1st Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated special operations unit of the Iraq War. Leif returned from combat as the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped SEAL leadership training to better prepare SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force. He is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart. In 2011, Leif left active duty and co-founded Echelon Front, a leadership consulting company that helps others build their own high-performance winning teams. Clients include individuals, companies, and organizations across a wide range of industries. Leif speaks on leadership, U.S. military strategy, and foreign policy matters. His editorials have been published in the Wall Street Journal and he has appeared on a variety of national television news and radio programs.

  • Extreme Ownership: Leadership is the most important thing on the battlefield

    Battle-tested concepts of combat leadership that directly correlate to all leadership situations on and off the battlefield. We don’t teach theory learned in a classroom. We teach tried, tested, and proven combat leadership principles and strategies learned on the front lines of the war on terror.
  • Discipline Equals Freedom: The Dichotomy of Leadership

    The key to effective leadership is balance. Leaders will constantly be faced with opposing forces that must be balanced in order to succeed. We discuss how to identify and constantly make adjustments to those opposing forces to lead every member of your team effectively.
  • The Laws of Combat: Dominate Your Battlefield, Lead and Win

    The laws of combat were learned on the battlefield of Ramadi, but they apply everywhere. Whether in business, personal, or life implementing the four laws of combat are required to succeed. Cover and Move, Simple, Prioritize and Execute, and Decentralized Command: these are the laws that lead to winning.
  • Observe, Orient, Decide and Act: The OODA Loop for analytical decision making

    Developed and implemented by fighter pilots from TOPGUN to combat, the decision-making process is critical to success in any competition. We explore the analytical tools used to assess the world around us and make rapid decisions. The OODA loop and Extreme Ownership are connected and ensure you stay ahead of the competition, and win.
  • Combat Leadership: Build High Performance, Winning Teams

    Although combat is different from any other environment in the world, the traits and qualities needed to succeed are exactly the same. The presentation will focus on leading in dynamic situations. Simple and direct, yet simultaneously strategic and diplomatic, these leadership concepts are designed to get your team executing at the highest level possible. Take advantage and implement the lessons learned from the harshest teacher: war.
  • Safety & Risk Mitigation: Default Aggressive

    At Echelon Front, we preach a Default Aggressive mindset. But being aggressive while solving safety and risk issues requires a solid foundation and understanding of why we do what we do. We discuss the benefit to establishing Standard Operating Procedures (SOPs) for all of your team. Then we teach how to take aggressive actions to mitigate risk and fix problems before they do damage.
  • Mission Planning: How the military planning model applies to business

    Designed to create alignment across your entire industry, the planning process is critical to create understanding, buy-in, and commitment to mission accomplishment. We teach the military’s approach to mission planning, then conduct training that shows how it applies directly to you and your team. We culminate with exercises specific to your needs and establish the process and path toward setting a vision and accomplishing your mission
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