Marcus Collins Speaking Fee: $10,000 to $20,000

Dr. Marcus Collins is an award-winning marketer, cultural translator, and best- selling author who has spent his career translating culture for brands and translating brands for culture. He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity. Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser. Earlier in his career, he ran digital strategy for Beyoncé. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award. His best-selling book,

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits. Since its release, For the Culture has received numerous accolades—making it to Thinkers50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times. Before his tenure at Wieden+Kennedy, Dr. Collins served as the Chief Consumer Connections Officer at Doner Advertising and led social engagement at Steve Stoute’s advertising agency, Translation.

He began his career in music and tech with a startup he co-founded before working on iTunes + Nike sports music initiatives. Collins holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. A proud Detroit native, he earned an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also received his undergraduate degree in Material Science Engineering. Dr. Collins has spoken to Fortune 100 audiences such as Google, UnitedHealthcare, AT&T, Verizon and Fannie Mae; and at theCannes Lions International Festival of Creativity.

Dr. Marcus Collins is an award-winning marketer, cultural translator, and best- selling author who has spent his career translating culture for brands and translating brands for culture. He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity. Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser. Earlier in his career, he ran digital strategy for Beyoncé. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers 50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age’s 40 Under 40 award andCrain’s Business’ 40 Under 40 award. His best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want toBe, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits. Since its release, For the Culture has received numerous accolades—making it to Thinkers50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los AngelesTimes. Before his tenure at Wieden+Kennedy, Dr. Collins served as the ChiefConsumer Connections Officer at Doner Advertising and led social engagement at Steve Stoute’s advertising agency, Translation.

He began his career in music and tech with a startup he co-founded before working on iTunes + Nike sports music initiatives. Collins holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. A proud Detroit native, he earned an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also received his undergraduate degree in Material Science Engineering. Dr. Collins has spoken to Fortune 100 audiences such as Google, UnitedHealthcare, AT&T, Verizon and Fannie Mae; and at the Cannes Lions International Festival of Creativity.