Wendy De La Rosa Speaking Fee: $20,000 to $30,000

Wendy De La Rosa is a dynamic thought leader in the realm of behavioral science and its application to financial decision-making. Her journey began in the vibrant Dominican Republic before she moved to the United States, a transition that sparked her curiosity about how people make choices. This early interest inspired her to pursue a career where she could explore and influence human behavior. Wendy's academic credentials are impressive. She earned her Ph.D. from the Stanford Graduate School of Business, where she studied behavioral economics and consumer finance. Her research focuses on understanding the barriers that prevent people from saving money and the interventions that can help them build better financial habits. Her scholarly work crosses the boundaries between psychology and economics, bringing critical insights to both fields. In addition to her academic work, Wendy's professional experience includes serving as a co-founder of the Common Cents Lab. At Common Cents, she has worked on numerous projects aimed at improving the financial well-being of low- to moderate-income households. Her practical insights have shaped the way organizations, from start-ups to established firms, design their financial products and services. Wendy has also made a mark in academia as an Assistant Professor at The Wharton School at the University of Pennsylvania. In this role, she combines teaching with cutting-edge research, preparing the next generation of business leaders to understand and apply behavioral principles in the real world. She connects her students with the latest thinking and tools in behavioral science, emphasizing its potential to drive positive change. Outside of her professional realm, Wendy's passion for making a difference extends to her role as a keynote speaker. She is celebrated for her engaging presentation style and ability to make complex ideas accessible. Whether addressing corporate leaders or college students, Wendy De La Rosa inspires her audiences to think differently, embrace innovation, and take actionable steps toward creating a financially secure future.