Adam Morgan Speaking Fee: Contact Us for Pricing

Adam Morgan is a renowned thought leader in the field of marketing and brand strategy, celebrated for his pioneering work on challenger brands. He is the Founder and Partner of eatbigfish, a consultancy dedicated to helping brands think and act like challengers. With over two decades of experience, Adam has transformed the ways in which businesses approach market competition, emphasizing differentiation and boldness. Adam's journey into the world of marketing began in the bustling corridors of London. Early in his career, he realized the power of narrative and positioning in capturing consumer attention. This insight eventually led him to formulate the Challenger Project, which became the cornerstone of his philosophy. His work primarily focuses on helping companies that are not market leaders gain a competitive edge through innovative strategies. As an author, Adam has penned several influential books on marketing, most notably "Eating the Big Fish." This seminal work, published in 1999, has become a must-read for anyone looking to disrupt the market status quo. It introduced the concept of challenger brands—those that, while not market leaders, have a strong desire to change the industry narrative. His writings resonate with countless executives and marketers who aspire to turn their brands into industry provocateurs. Adam is also a frequent keynote speaker at international conferences and corporate events, where he shares his insights on brand positioning and market disruption. His engaging style and wealth of experience make him a sought-after voice in the marketing community. He offers practical advice on how businesses can successfully challenge category norms and thrive. Outside of his professional pursuits, Adam remains curious and passionate about cultural trends and human behavior. This keen interest continually informs his work, ensuring that his strategies are relevant and forward-thinking. Adam Morgan's contributions to marketing and brand strategy have left an indelible mark on the industry, inspiring countless companies to think bigger and act more boldly.