Leading with Purpose: How to Supercharge Your Career with Meaning and Impact
According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning – not just money.
In this transformational talk based on his upcoming book the Good is the New Cool Guide to Personal Purpose, Afdhel shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose - and drive meaning, motivation and career success.
'Inspired'. 'Motivated'. 'Pumped'. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.
Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth
How do traditional brands reinvent themselves for the new age of Conscious Consumers?
Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers.
In this insightful and motivational talk based on his best-selling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities.
Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.
Purposeful Growth: How Your Business Can Be A Force For Good
Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability.
Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book the Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors.
Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.
THE POWER OF INCLUSIVE GROWTH: HOW COMPANIES CAN GROW THROUGH EMBRACING DIVERSITY AND INCLUSION
Inclusivity is the best global growth strategy: today in an interconnected world, companies have the opportunity to grow by connecting with new consumers of every ethnicity, gender, ability, and background. But how can they authentically communicate and meet the needs of these consumers without making stupid multi-million dollar mistakes? How can they use DEI to draw on the rich cultural insights and understanding of their own multi-cultural employees to unlock new opportunities for 'inclusive growth'?
As an immigrant and a South Asian, Afdhel spent two decades navigating the biggest companies on the planet: Procter and Gamble, Nokia, Heineken and Absolut Vodka. Today, he advises major companies like Adidas, Sephora, and Coca-Cola on how to use DEI not as an internally focused discipline - but as an external 'lense' to see the incredible opportunities for growth.
By understanding the idea of 'inclusive growth' - how companies can grow by appealing to diverse audiences - leaders will be able to re-frame DEI into a powerful pathway to growing their brands and businesses.
Attendees will gain:
1. An understanding of the topic of 'Inclusive Growth'
2. Illuminating case studies from Afdhel's deep work with companies like Adidas, Sephora and Molson Coors on how to frame and measure the opportunity.
GOOD IS THE NEW COOL: HOW BRANDS REACH MILLENNIAL AND GEN Z CONSCIOUS CONSUMERS BY BEING FORCES FOR GOOD
In this insightful and motivational talk based on his best-selling book ‘Good is the New Cool’ (co-authored with Bobby Jones), Afdhel Aziz shows how marketing (and marketers) can be a force for good and market to a new generation of Millennial and Gen-Z Conscious Consumers, by balancing profit with the ever-evolving needs of their consumers and communities. Aziz has spoken on this topic at companies like Levi’s, PepsiCo, Mondelez and many others.
Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number sky rockets when you consider Millennials and Gen-Z, the two biggest and newest generations of consumers. How do traditional brands reinvent themselves for this new age of Conscious Consumers?
After a two-decade career leading brands at iconic companies like Procter and Gamble, Nokia, Heineken and Absolut Vodka, Afdhel Aziz co-wrote the 1 Amazon best-selling book on brand purpose 'Good is the New Cool: Market Like You Give A Damn' that has become the leading business book on the topic. His strategic consultancy Conspiracy of Love has worked with world-famous brands like Oreo, Adidas, and Coca Cola to help them reinvent themselves through Purpose, and in the process has helped them invest more than $5 million on causes such as childhood hunger, arts education, and racial justice in education.
Learn how to futureproof your brand for the next two generations of Conscious Consumers, by authentically reinventing it from the inside out - and learn tactics that help powerfully connect and communicate its values to drive sales, brand affinity and loyalty.
Attendees will gain:
1. Powerful data and insights on Conscious Consumers and what drives them 2. Illuminating strategic principles, powerful principles like 'Think Citizens Not Consumers', 'Solve Problems from the Everyday to the Epic' and 'People are the New Media' that can be applied to any brand large or small
3. Inspiring brand case studies from Afdhel's work with major corporations like PepsiCo, Mondelez, Miller Coors, unpacking the 'how' of the process he took them on.
UNLEASHING YOUR MORAL IMAGINATION: HOW CREATIVITY CAN BE A FORCE FOR GOOD
Today, more than ever, creativity is needed if we are to take on some of the biggest challenges the planet faces.
But to do that we need to unleash a new type of creativity: the ‘moral imagination’, which sees the world as it be, not as it is, and comes up with new innovations and stories that help move the world forward.
From the Good Energy playbook that teaches Hollywood screenwriters how to weave positive climate change stories into blockbusters to designers creating beautiful new electric motorcycles, Afdhel Aziz shares stories of inspiring creatives who are exercising their ‘moral imagination.’
He shares insights and actionable steps to show how everyone can unleash their own ‘moral imagination’ - and how together we can leave the world a little better than how we found it.
Aziz is the Co-Founder of Good is the New Cool, a creative company and incubator that produces books, podcasts, and TV shows, as well as a global conference series on moral imagination called GOODCon that has taken place in Los Angeles, London, Sydney, and New York.
Aziz's prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of creativity and storytelling. This passion is not only evident in his professional work but also in his commitment to conveying messages of purpose and change.