At a glance:Afdhel is an award-winning marketer and author of best-selling book GOOD IS THE NEW COOL - Market Like you Give a Damn. The book is a timely and provocative manifesto for a bold new model of marketing, which helps brands become a force for good.
Afdhel is an award-winning marketer and author of best-selling book GOOD IS THE NEW COOL – Market Like you Give a Damn.
The book is a timely and provocative manifesto for a bold new model of marketing, which helps brands become a force for good. It empowers your audience with the latest trends and 7 key principles such as: “Find Your Purpose”, “˜Don’t Advertise, Solve Problems” and “People are the New Media.”
Afdhel has worked for brands such as Procter & Gamble, Heineken, Nokia and Absolut, where he most recently created and ran Absolut Labs, that praised by Forbes as one of Top 3 marketing innovation labs to emulate in 2016. He has been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University and many more.
GOOD IS THE NEW COOLIn this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities.
He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by 'doing well by doing good'.
Thought-provoking principles from his book 'Good is the New Cool' like 'Think Citizens Not Consumers', 'People are the New Media' and 'Don't Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.'
PERFECT FOR: INDUSTRY TRADE CONFERENCES, MARKETING AWAY DAYS, FUTURE TRENDS CONFERENCES.
HOW TO LOVE YOUR WORK IN THE 21st CENTURYIn this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he inspires people to go on their own purpose journey, using the revolutionary 'GPS to Purpose' model which asks : What are your Gifts? What are your Passions? How can you be of Service to others?
PERFECT FOR: COMPANY ANNUAL CONFERENCES, HR CONFERENCES, PERSONAL PURPOSE CONFERENCES.