Purpose-Driven Leadership Expert

Bobby Jones
Speaking Fee: Varies.

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Bobby Jones At A Glance:

Bobby Jones, a pioneer in purpose-transformation in leaders and organizations, has been one of the driving forces in the worldwide movement towards conscious capitalism.

Bobby Jones, a pioneer in purpose-transformation in leaders and organizations, has been one of the driving forces in the worldwide movement towards conscious capitalism.

Having spent 25 years helping the world’s most powerful brands drive growth and impact, Bobby has come to learn the critical principles and behaviors required of leaders to build resilient, adaptive and thriving businesses. Bobby’s acclaimed best-selling Good is the New Cool books have become the go-to resources for C-Suites leaders across industries, providing the inspiration, data, and tools to lead and do business driven with purpose. His award winning consultancy, Conspiracy of Love is helping adidas, Ford, Haleon, Unilever, AB InBev, Mondelez, Diageo, PepsiCo and others activate their purpose to achieve inspired innovation, engaged employees, and new frontiers for growth.

Bobby is a renowned international speaker whose keynotes and workshops deliver transformative results for leaders and their organizations. Within companies, purpose becomes a catalyst for work environments that inspire leadership, collaboration, and personal fulfillment. Leaders understand their purpose and how to bring it to life, fostering well-being, success, improved health, relationships, motivation, and resilience in their employees. This leads to increased engagement, innovation, and a deep sense of purpose, forging genuine connections and alleviating overwhelm. By unlocking their potential and fostering authentic connections, leaders and employees embrace their strengths, drive innovation and growth, and thrive in a purpose-powered setting.

  • HOW TO LEAD WITH PURPOSE

    Many companies have a purpose statement. It's on the wall, but it doesn't drive behavior. Why? Because many leaders lack the required expertise to bring it to life, resulting in the organization's struggle to truly embody and activate its purpose, limiting its potential for growth and success.

    In this captivating talk, Bobby delivers a master class on purposeful leadership. Audiences walk away understanding how to bring the organization’s purpose to life to foster well-being, success, and resilience in their teams, resulting in increased engagement, innovation, and a deep sense of pride. By unlocking potential and fostering authentic connections, leaders and employees embrace strengths, drive growth, and thrive in purpose-driven settings. Bobby's passionate message will leave you motivated and energized to lead with purpose, creating an inspiring and fulfilling work environment for all.
  • GPS TO PURPOSE: HOW TO HELP YOUR EMPLOYEES FIND PURPOSE AND MEANING IN THEIR WORK

    There is this desire in every single one of us to live and work in a way that makes us come alive, and yet most people struggle to find it, and most leaders struggle to wake up the sense in themselves and others.

    Are you ready to unlock the power of purpose and revolutionize your work environment? Book Bobby Jones for this transformative talk as he guides you through the groundbreaking GPS to Purpose framework. Discover the secret to igniting passion and unleashing the true potential of your teams. In today's world, where a staggering 87% of employees are disengaged, it's time for a change. Bobby understands that a purpose-driven workplace goes beyond traditional success metrics. It's about fostering well-being, improving relationships, enhancing health, and boosting motivation and resilience in your employees. By recognizing and embracing individual gifts, you can inspire innovation and cultivate growth. Through shared vision and a common purpose, both leaders and employees thrive. It's time to harness the magic of purpose and create an inspiring hub of achievement. Take the leap and lead with passion, transforming your work environment into a place where everyone can thrive.
  • MARKET WITH PURPOSE - HOW TO MEET THE NEW EXPECTATIONS OF GEN- Z AND CONSCIOUS CONSUMERS

    Are you struggling to make authentic connections with Gen Z consumers through social impact? In this engaging and enlightening talk, Bobby Jones delves into the world of Gen Z, providing marketers with a winning formula to position their brands as authentic, meaningful, and highly desirable. Discover the secrets to designing marketing strategies that resonate with socially-conscious Gen Z consumers, fostering brand love and driving sales. Bobby presents a powerful 7-Step Model that empowers you to deliver meaningful impact while meeting the expectations of this influential generation. Get ready to transform your approach and captivate Gen Z with purpose-driven marketing. This talk is a game-changer for brand marketers looking to make a lasting connection and thrive in today's ever-evolving landscape.
  • DE&I AND BELONGING AS FORCES FOR GROWTH

    In this inspiring talk, Bobby Jones shares invaluable insights on harnessing the power of Diversity, Equity, Inclusion, and Belonging (DE&I) for business growth. Discover a practical framework to engage stakeholders as allies, fostering diversity and inclusion to drive lasting change. Learn how to make inclusivity the cornerstone of your business, unlocking new avenues for innovation and growth. Gain a deep understanding of the transformative impact of fostering a sense of belonging, fueling resilience and motivation while driving positive change in equity and diversity. Discover how prioritizing belonging enhances employee engagement, ignites creativity, and boosts productivity. This talk will empower you to embrace DE&I and cultivate belonging to propel your business forward with unprecedented success.
  • FUTURE OF INNOVATION: THE SIX KEY MACRO THEMES

    Get ready to be captivated by an insightful and passion-filled keynote featuring purpose pioneer Bobby Jones and futurist Lucie Green as they delve into the future of innovation. Join them on an exploration of six key macro themes: radical inclusivity, universal well-being, sustainable futures, community and connection, good culture, and civic and society. Gain a deep understanding of how these trends will shape consumer behavior, brand perception, and the way we shop, while embarking on a thrilling journey into the unknown.

    This empowering Future of Good talk will equip you with the knowledge and tools to embrace emerging trends in sustainability, diversity and inclusion, and wellness. Navigate the ever-evolving consumer landscape and the culture of purpose with actionable insights and takeaways from trailblazing innovators. Get ready to be inspired and stay ahead in this dynamic and transformative era.
  • TEAMWORK AND COLLABORATION POWERED BY PURPOSE

    In this impactful keynote, Bobby Jones reveals the profound impact of purpose in work on teamwork and collaboration. Discover how a shared sense of purpose can ignite a powerful synergy within teams, fostering collaboration, and driving exceptional results. Bobby shares inspiring stories and practical strategies to align individual and collective purpose, unlocking the true potential of your team. Experience the transformative power of purpose-driven work as it enhances communication, strengthens relationships, and fuels a collective drive towards a common goal. Prepare to be energized and equipped with the tools to harness purpose as a catalyst for teamwork and collaboration like never before.
  • HOW PURPOSE DRIVES ORGANIZATIONAL CHANGE

    Discover the extraordinary potential of purpose in driving organizational change in this compelling keynote by Bobby Jones. Learn how tapping into the purpose of your organization and your people can be a catalyst for transformative shifts. Uncover the secrets to aligning the core purpose of your organization with the individual purposes of your team members, unleashing a powerful force for change. Bobby shares actionable insights and inspiring examples that will empower you to harness purpose as a driving force for organizational transformation. Get ready to unlock the true potential of your organization by embracing purpose and embarking on a journey of meaningful change.
The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Bobby's and Afdhel's book Good is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.

— Tauna Dean, former Senior Director (Social Impact and Purpose), Adidas & Founder, Kind World Collective

Thank you for inspiring my team at our annual meeting. Your passion really came through. We are excited to apply the message of value and creating a sense of purpose into our work moving forward. Thank you for a successful event!

— Menaka Gopinath, President, IPSOS Social Media Exchange

Bobby, you have such an incredible positive impact on everyone you connect with - what a gift that is! We are so grateful for the time, attention, interest and support you showed me and the rest of the team at Hanes. Our success is indeed yours!

— Tanya Deans, President, Hanes Australasia

Bobby Jones is a thoughtful, refreshingly honest and insightful presenter who understands this uniquely important moment in social change in our country. He is one of our most highly rated speakers.

— Ann Christiano, Co-Founder, Frank Gathering

Bobby, you were a huge hit with everyone and we so appreciate the energy, enthusiasm, excellent content and delivery that you bring. It has been an honor and a pleasure meeting and working with you. You are so accomplished and yet so humble. You are truly unique and a perfect fit for our global dialogue between young leaders and current leadership here in St. Gallen. A great leader and a wonderful example for so many.

— Beat Ulrich, St. Gallen Symposium Switzerland

Bobby Jones gave an energising closing keynote at our CMP Advance conference in New York to a room of about 200 professional event planners. Bobby spoke about how to find purpose in our work and a build a culture rooted in purpose. He really connected with our participants and managed to move people, inspire them and make them feel excited about the impact they are making in the world. I highly recommend Bobby as a speaker to not only the events industry but to anyone who wishes to motivate and energise their people, lead with a deeper sense of purpose and unlock a new level of growth in line with our deeper potential.

— Amy Calvert, CEO, Events Industry Council

Every business, brand, and individual involved in the business of brands should sit up and take note. 

— Paul Woolmington, CEO, Canvas Worldwide

Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, Bobby's and Afdhel's book shows them how.

— Paul Polman, former CEO, Unilever

Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how.

— Paul Polman, former CEO, Unilever

Every business, brand, and individual involved in the business of brands should sit up and take note.

— Paul Woolmington, CEO, Canvas Worldwide

The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.

— Tauna Dean, former Senior Director (Social Impact and Purpose), Adidas & Founder, Kind World Collective

Good is the New Cool’s intersection of the three C’s (culture, commerce, and conscious) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.

— Carol Cone, CEO, Purpose Collaborative

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