Former Chief Media & eCommerce Officer at Mondeléz International (formerly Kraft Foods), host of CNBC's Cleveland Hustles, and the author of Txt Me (646) 759-1837
Bonin Bough
Speaking Fee: Varies.
Travels From: Available Upon Request
Bonin Bough At A Glance:
Bonin Bough (Bon·in B·ow) is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837.
Bonin Bough (Bon·in B·ow) is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837.
As one of the youngest c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures – a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.
Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade, and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in the 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.
During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just 3% to over 32% digital spend – adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m to $265m in the 18 months that he ran it. Before that, he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG.
Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year.
-
Hackonomy 2.0: Combatting Crisis - Growth in a Post-COVID19 World
Hackonomy 2.0 is a next-level online interactive presentation that demonstrates how to maintain business growth in a post-pandemic world. Although it might sound counter-intuitive, Bonin Bough will show that the only way to combat the economic impact of the recent COVID-19 crisis is to create value by breaking things. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things” this presentation will provide tried-and-tested models that enable audiences to keep their company on a growth trajectory during this challenging time. -
Bending the Curve: Tools to Unlock Organizational Growth
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury’s, Pepsi, and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.
-
Transforming Talent
Talent is the single most important determinant for success. In this keynote Bonin shares his experiences from launching the world’s first talent accelerator and helps your audience realize their potential, utilize their strengths, and ultimately to catapult their career. He guarantees a truly life-changing experience!
Bonin is as much a celebrity as any of the headliners at the festivals he sponsors; crowds swarm him after his presentations, seeking a real-life moment with the man.— Fast Company
Bonin Bough is tremendously passionate about social media and all things digital. It is impossible to listen to him speak without getting caught up in enthusiasm and smarts he brings to the table every day. I found him to be an inspiring human being every day I worked with him over the two years he spent at Weber Shandwick.— David Krejci, Executive Vice President, Weber Shandwick
Bonin’s a creative, strategic thinker who brings practical solutions and a business mind to the digital world. He never saw a client challenge that couldn’t be tackled, and he worked across all regions and p&l’s to bring success to the agency. He’s a real team player, who contributed to the growth and prestige of the team by pushing the envelope with creative thinking and passion for excellent work— Thomas Graham, Communications Leader, Media Strategist, Reputation Management
Bonin is a force of nature. More than likely you have heard about his pioneering digital engagement campaigns for Pepsico and Mondelez. You may have seen him featured on the pages of industry trades or in action on the streets of Austin @ SXSW. His new show on CNBC, The Cleveland Hustle, is inspiring entrepreneurs in Ohio and beyond. A true rockstar from Cleveland to Cannes, Bonin has been on the forefront of the digital revolution from the beginning. Smart, successful and connected, Bonin has the pulse on what's next. Those that know Bonin well can also attest to his generosity, commitment to mentorship and a deep belief that anything is possible. Bonin brought me into the world of PR and has been a guide ever since. As a co-author, a client and a friend, Bonin has made a difference in my life, and in the lives of many.— Stephanie Agresta, B2B Public Relations Expert and SVP, DiGennaro Communications
Bonin Bough is the kind of inspirational figure who could get an entire room enthused about watching paint dry, and desperately investigating new ways to improve the experience. He is inspiring and horribly disruptive. If you’ve never seen him speak, stop reading this and watch one of his videos.— Jerry Daykin, Global Digital Director, Dentsu Aegis
Bonin was outstanding. All of the feedback is that Bonin is the best speaker we’ve ever hosted – even following Daymond John and Mike Walsh from the past two years. He spoke at a breakout session we had for investors the night before and then stuck around for hours at our after-party. At the last minute, I asked if he’d consider doing a breakout session for area marketers and he agreed. He told me multiple times “he’s working for me” and was incredibly accommodating. On top of that, he was just a nice, approachable person who seemed genuinely interested in helping people.— Julian McCleary, Vice President, Quad Cities Chamber
Bonin is a high energy, crowd-pleasing speaker who leaves your audience inspired and with actionable next steps.— National Beer Wholesaler Association
Thank you for coming to Boca and being with us! Bonin, thank you for your amazing, powerful speech!!! You are a rock star to our industry and it is such a privilege having you on our program and for so many attendees to meet you, see you again and get to spend time with you. You made our event a great success!— Libby Taylor, VP Meetings & Membership, National Confectioners Association
