Speaker Profile Thumbnail for Brian France

Former NASCAR Chairman & CEO | Founder of Silver Falcon Capital | Speaker on Business Leadership and Innovation

Brian France Speaking Fee: $50,000 to $75,000

Former NASCAR Chairman & CEO | Founder of Silver Falcon Capital | Speaker on Business Leadership and Innovation

Speaker Profile Thumbnail for Brian France
Speaking Fee:
$50,000 to $75,000

Travels From:
MCO - Orlando, FL

Primary Topic Category:
Business & Entrepreneurship

Secondary Topic Category:
Leadership and Management

 

Brian France Speaker Profile: At A Glance

Brian France is the former Chairman and CEO of NASCAR, where he led the organization through a period of significant growth and innovation. During his tenure, he expanded sponsorship opportunities and helped modernize the sport’s fan engagement. After leaving NASCAR, he founded Silver Falcon Capital, focusing on private investments and business ventures. His experience combines leadership in a major sports enterprise with strategic business development. Brian is a sought-after speaker on topics related to leadership, entrepreneurship, and innovation.

Brian France is a seasoned business executive with over two decades of leadership experience in the sports industry. He is best known for his 15-year tenure as Chairman and CEO of NASCAR, where he played a pivotal role in transforming the organization into a modern, marketing-driven entity. Under his guidance, NASCAR secured significant television rights deals, including a landmark $2.6 billion agreement in 1999 and a 10-year extension with NBC Sports in 2013. These initiatives helped elevate NASCAR's profile and financial standing within the sports world. Beyond television deals, France was instrumental in expanding NASCAR's digital presence. He led the re-acquisition of NASCAR's digital rights and oversaw the launch of the NASCAR Fan and Media Engagement Center in 2013. This facility became a hub for analytics and fan interaction, setting a new standard for engagement in the sports industry. His leadership also emphasized safety and sustainability, introducing new safety standards and establishing NASCAR Green, the largest recycling and environmental sustainability program among U.S. sports organizations. In 2019, France founded Silver Falcon Capital, a private investment firm based in Charlotte, North Carolina. The firm focuses on providing capital to companies in sports, entertainment, media, and restaurant sectors, aiming to accelerate growth and innovation. Through Silver Falcon, France continues to leverage his extensive experience to support and develop new business ventures. Outside of his business endeavors, France is deeply committed to philanthropy. He and his wife, Amy, co-founded the Luke and Meadow Foundation in 2011, named after their twin children. The foundation focuses on children's health and wellness, supporting organizations like Autism Speaks, Operation Smile, and the Michael J. Fox Foundation. Their philanthropic efforts reflect a dedication to making a positive impact on the lives of others, particularly in the realm of child health and education. Brian France's career is marked by a blend of strategic leadership in the sports industry and a strong commitment to community involvement. His work continues to influence both the business and philanthropic landscapes, demonstrating a lasting legacy of innovation and service.
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