Carla Zakhem-Hassan Speaking Fee: $50,000 to $75,000

Carla Zakhem-Hassan is the Chief Marketing Officer at JPMorgan Chase, overseeing global marketing efforts across Chase, J.P. Morgan, and corporate brands. She leads a team responsible for advertising, media, performance marketing, sponsorships, and customer insights. Prior to joining JPMorgan Chase in October 2021, Carla served as the Chief Marketing Officer at Citigroup, where she led brand campaigns focusing on environmental, social, and governance (ESG) initiatives, diversity and inclusion, and new product launches. Before her tenure at Citigroup, Carla held significant marketing leadership roles at major companies. She was the Executive Vice President and Global Chief Marketing Officer at Toys “R” Us, where she was a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, analytics, insights, and loyalty programs. Prior to that, Carla served as Senior Vice President of Brand Management for PepsiCo’s Global Beverage Group, responsible for driving growth on PepsiCo’s beverage portfolio across over 50 markets worldwide, including leading brands such as Pepsi and Mountain Dew, creating new brands, and expanding Gatorade internationally. During her 13-year tenure at PepsiCo, she held various strategic marketing leadership roles for Quaker and Gatorade in the U.S. and served as Chief Marketing Officer for the company’s Middle East & Africa business based in Dubai. Carla began her career at The Kellogg Company, overseeing well-known brands including Keebler, Rice Krispies Treats, and Eggo. Carla is a Lebanese-American immigrant who came to the U.S. during the Gulf War. She holds a bachelor's degree in communication, political science, and economics from the University of Colorado and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of Henry Crown Fellows within the Aspen Global Leadership Network at The Aspen Institute. Throughout her career, Carla has been recognized for her leadership and contributions to the marketing industry. She has been named one of Forbes' World's Most Influential CMOs in 2021, 2022, and 2023. Carla serves on the board of the AdCouncil and the Association of National Advertisers and has received several awards and recognitions for her career, including being named on the "World's Most Influential CMOs" in 2021, 2022, and 2023 by Forbes Magazine, "ADColor Legend" in 2021, and one of Business Insider's "31 Most Innovative Chief Marketing Officers of 2022."