Carolina Arguelles Speaking Fee: $20,000 to $30,000

Carolina Arguelles Navas began her journey in communications and international studies at Northwestern University. Early on, she found her footing in strategy and analytics—first at Nielsen in New York and London, then at Ace Metrix. It was during this time that she honed her ability to translate data into meaningful insights—a skill she would leverage throughout her career. In 2015, Carolina joined Snapchat as a Measurement Lead. There, she played a key role in scaling camera-based ad formats and establishing measurement frameworks. Over time, she transitioned into product strategy—eventually driving AR product marketing for the Camera team. By 2021, she became Snap’s Global Head of AR Product Strategy & Marketing, overseeing everything from AR developer tools to enterprise solutions. Under her leadership, Snap launched its AR Enterprise Services (ARES), which includes the Shopping Suite: AR Try-On, Fit Finder, and 3D Viewer, all aimed at enhancing e‑commerce experiences. She has shared success stories—like Goodr’s 81% boost in add-to-cart and Princess Polly’s 24% drop in returns—highlighting how AR is reshaping retail. She’s helped brands like Gucci, Dior, and Puma fuse physical and digital shopping using camera-first tech. Outside of retail, her influence spans industry events like SXSW and AWE, where she speaks about AR’s ongoing evolution. She also championed the release of Snap’s next-gen Spectacles and expanded Lens Studio’s reach. Colleagues say she cares deeply about making AR both accessible and useful, and she often emphasizes that the camera is the next frontier of computing. Carolina’s career is a blend of data-driven strategy and creative vision. She’s as comfortable discussing machine learning insights as she is sharing origin stories from her journey—from early roles in consumer research to leading AR innovation at scale. She brings both grounded expertise and personal warmth to every conversation.