At a glance:David Simnick is the CEO and Co-Founder of SoapBox, a company with a mission to empower consumers to change the world through everyday, quality purchases.
David Simnick is the CEO and Co-Founder of SoapBox, a company with a mission to empower consumers to change the world through everyday, quality purchases. SoapBox sells a full range of personal care products each with their own mission to provide soap or clean water to those in need with every purchase. SoapBox is now sold nationwide in Target, Walmart, Rite Aid, Publix, ShopRite, Giant, Winn-Dixie, Stop & Shops, and select Walgreens, Vitamin Shoppe, H-E-B, and many other stores across the United States and beyond.
David has worked or consulted for USAID, the U.S. Army, Michelle Rhee, U.S. Senate, and also was a Teach for America (TFA) educator in Northern Philadelphia. As an Eagle Scout, David loves the outdoors, volunteering, and working with budding entrepreneurs. He received his undergraduate degree from American University in 3 years and then dropped out of a masters program at The University of Pennsylvania to start SoapBox.
From Suds to Shelves: Building a Cause-Based BrandIn the last 7 years, David Simnick has gone from molding soap bars in his college kitchen to having his product sold on the shelves of major national retail chains, including Target and Walmart. However, he is the first to admit that the road to success is not always an easy one. Starting a cause-based consumer line comes with many trials and tribulations. In this presentation, David takes you through how he started SoapBox Soaps from scratch with his best friend out of their college dorm room. They faced many failures along the way, and David seeks to inspire his audience by showing them how to learn from previous failures to create future success stories.
The Dos and Dont's of CausePeople don't buy what you do, they buy why you do it. David Simnick is a firm believer that authenticity must be at the root of all business practices in order to successfully market your product. Too frequently, companies default to cause related marketing to boost sales and consumer interest without authentically representing the cause they partnered with. In this presentation, David discusses different examples of "cause done right" and "cause done wrong" to prove that the most successful cause related marketing campaigns and cause-based companies operate with authenticity at the core.
Doing Aid Right - The One-for-One Business ModelOne-for-One business models have grown in popularity over the last few years. Consumers will buy a product, and in turn the product will be donated to a community in need. However, many are skeptical of whether or not this business model does more harm than good. SoapBox Soaps has worked hard to ensure that they are acting in the interest of the communities they support. Instead of sending American made soap to their international community partners, they work with local soap makers to provide the product, directly boosting the community's economy. In this presentation, David Simnick discusses the history and best practices of the one-for-one model, and how SoapBox Soaps sets themselves apart from their competition.