America's Top Political Pollster & Communications Expert

Frank Luntz

At a glance:

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the Boston Globe.

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under”and he is the “hottest pollster”in America according to the Boston Globe. Frank was named one of the four “Top Research Minds”by Business Week and was a winner of the coveted Washington Post “Crystal Ball”award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to meet participants of his focus groups, you don’t turn him down. You go.”

Dr. Luntz has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade. Frank has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance, from General Motors to Federal Express, Disney to American Express, from AT&T to Microsoft, from Lowe’s to Pfizer, from Kroger supermarkets to McDonalds to the entire soft drink, hotel, and motion picture industries, as well as for the U.S. Chamber of Commerce, the National Association of Manufacturers and the Business Roundtable. In some capacity he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers.

The “Instant Response”focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show Frontline. He has been a guest on virtually every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O’Reilly Factor, Tavis Smiley, Montel Williams, and Hardball. He also served as a consultant to the award-winning NBC hit show “The West Wing.”

More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. In 2008, Frank was the “Focus Group Czar”for Fox News, conducting over 40 sessions in 14 states, as well as co-hosting four live hour-long prime time specials and dial sessions during every debate. He was a primary night and election night commentator for The News with Brian Williams on MSNBC in 2000 and for Hardball in 2004. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices”won the coveted Emmy Award in 2001. Frank has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC, as well as for The Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report.

Frank is the author of The New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear. Now out in paperback, the book explores the art and science of language creation and examines how the simple choice of words can and does change the course of history. He has written about language for The Wall Street Journal, The New York Times, The Los Angeles Times, the Financial Times, The Times of London, and The Washington Post.

When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught courses at Harvard and George Washington University.

Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.

If you’d like to bring in Dr. Frank Luntz as your next keynote speaker, please fill out the “Request More Information” form on the right.

  • What's REALLY on the Mind of America

    Most public opinion experts can only tell you what they think is on the minds of ordinary Americans. Frank Luntz lets ordinary Americans speak for themselves. He has his fingers on the pulse of every issue Americans talk about today and every product Americans use today.

    And he knows how to bring that knowledge to life.

    Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the political, or just the average citizen, understand the thoughts and feelings of the average American.

    From a Frank Luntz speech you'll learn:

    What corporate executives need to say to please shareholders, avoid strikes and communicate effectively with customers and the community.

    How the right language can help solidify your brand, improve corporation reputation, and better market your organization.

    The 21 best words for the 21st Century, tailored to your corporation or organization, and the 21 words you should never say again ...ever.

    Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on the audience.
  • A Behind-the-Scenes Look at the White House

    Frank Luntz has the most comprehensive library of presidential debate performances and political advertising in America today. He knows Barack Obama's words as well as the President himself, having tested the President's speeches for Fox News, ABC News, PBS and HBO.

    To some, the halls of power are painted with mystery and intrigue, but pollster and political consultant Frank Luntz has enough experience on Capitol Hill to make him the 536th member of Congress.

    He will share the wisdom and experience that helped write the Contract With America and bring a party to power after 40 years of failure. Members of Congress from both parties actively seek the help of Dr. Luntz to refine their message and better interact with their constituents.

    This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.
  • It's Not What You Say, It's What People Hear

    What's behind winning campaign slogans and career-ending political blunders?

    Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten?

    The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion.

    In his speeches, based on his New York Times best selling book "Words that Work," Dr. Frank Luntz not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life.

    Luntz's engaging, interactive and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day.

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