Lawrence Speaking Fee: $30,000 to $50,000
Speaking Fee:
$30,000 to $50,000
Travels From:
SLC - Salt Lake City, UT
Travels From:
SLC - Salt Lake City, UT
Primary Topic Category:
Authors & Storytellers
Primary Topic Category:
Authors & Storytellers
Secondary Topic Category:
Big Names / Headliners / Star Power
Secondary Topic Category:
Big Names / Headliners / Star Power
Lawrence Speaker Profile: At A Glance
While James is an astonishing athlete and a successful brand builder, he is primarily a master of mindset, of focus, and of overcoming doubt and personal limits. He talks about the incredible power of hope and teamwork. He talks about accountability. He teaches people to remove excuses from their own lives in order to unlock their own, unseen abilities. Whether speaking to a room full of C-suite leaders, an international sales team, or a finely tuned military group, James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.
James is one of the most accomplished ultra-endurance athletes in the world and he is the creator/CEO of the multi-million dollar Iron Cowboy brand. His expertise is in mindset, in helping people to reshape how they think so as to unlock more potential in all aspects of life; business, personal accomplishments, athletics, family, etc.
As an athlete he has been breaking records for years. In 2012, he completed 30 Ironman triathlons (2.4 mile swim, 112 mile bike, 26.2 mile run) in one year. No one had ever done anything close to this. In 2015, he did the unimaginable, completing 50 Ironman triathlons in 50 consecutive days in 50 different states, all while raising money to reduce childhood obesity. It was an amazing physical feat, an astounding logistics challenge and a fair bit of chaos, all at the same time. You can watch the trailer here for the critically acclaimed Amazon Prime documentary; Iron Cowboy | The Story of the 50.50.50. It was during this time that he launched the Iron Cowboy brand, and laid the foundation for its future success.
In 2021, he pushed further, a lot further, beyond what doctors and physiologists thought was humanly possible, and completed the CONQUER 100…100 Ironman distance triathlons in 100 consecutive days, this time raising over a million dollars to combat sex trafficking. That’s 140.6 miles per day, every day, for 14 straight weeks, for an astounding total of 14,060 miles! Since then, he has grown the Iron Cowboy brand around the world through mindset coaching and workshops, books, videos, merchandise and through keynote speaking in 50 different countries.