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News cycles are designed to spark outrage, not understanding — and that design is driving audiences away, fracturing trust, and leaving leaders scrambling to respond to misinformation and fear. Organizations that treat news as a contagion will continue to lose the narrative and the people who matter most. In NEWS NOT NOISE, Jessica Yellin draws on her years as Chief White House Correspondent and the creator of the News Not Noise brand to teach leaders how to surface the signal beneath the static. This keynote lays out her practice for turning anxious audiences into informed ones: prioritizing context over cadence, experts over punditry, and calm explanation over sensational headlines. Through concrete examples from her transition from network TV to Instagram, Substack and podcasting, she shows how to reframe coverage so communities feel equipped to act rather than paralyzed. PERFECT FOR TEAMS & LEADERS WHO ARE: • Facing rapid reputation challenges or crises and need a communications approach that reduces panic while preserving credibility. • Responsible for internal communications during volatile news events and want to keep employees focused and informed without stoking fear. • Building or marketing a content strategy aimed at younger or female audiences who have tuned out traditional cable news. • Exploring ways to integrate expert-driven, non-sensational content into brand channels to build long-term trust. YOUR AUDIENCE WILL WALK AWAY WITH: • A replicable set of editorial principles used by News Not Noise to turn breaking events into clear, actionable explainers. • Practical tactics for briefing spokespeople and executives so their messages cut through outrage and land with clarity. • Concrete examples of platform-first content strategies (Instagram, podcast, newsletter) that grow engaged, trust-based audiences. • A playbook for reducing anxiety in audiences while increasing civic engagement and brand credibility. When you stop feeding panic and start delivering context, your audience becomes calm, confident, and ready to act.

Many organizations assume legacy channels still control influence. They don't — attention has splintered across platforms, creators, and inboxes, and the rules for reaching people have changed. Treating new platforms like old ones wastes resources and weakens influence. In THE NEWSHIFT, Jessica Yellin maps the practical journey she took leaving network television to build News Not Noise on Instagram, YouTube and Substack. This talk is a playbook for executives, communications teams, and media entrepreneurs who need to understand not just where audiences are, but how they want to be talked to: with context, translational language, and trust. Yellin shares lessons on audience-first product thinking, monetization pathways for independent journalism, and the editorial ethics that scale beyond a newsroom. PERFECT FOR TEAMS & LEADERS WHO ARE: • Re-evaluating paid earned and owned media mixes and want to invest in platform-native storytelling rather than repurposed broadcast clips. • Building direct-to-audience products (newsletters, podcasts, short-form video) and need a roadmap from launch to sustainable growth. • Advising CEOs or public institutions on how to regain public trust across generational divides without resorting to sensational tactics. • Considering a pivot from institutional publishing to independent or creator-led distribution and need realistic expectations about resources and tempo. YOUR AUDIENCE WILL WALK AWAY WITH: • A step-by-step outline of content formats and rhythms that build long-term audience relationships on Instagram, YouTube, and newsletters. • Benchmarks and metrics for measuring trust and engagement beyond clicks and impressions. • Approaches to monetization and community-building that preserve editorial integrity while sustaining growth. • Guidance on staffing and workflow shifts required to move from broadcast-first to platform-first publishing. This session equips organizations to meet audiences where they live and to win attention by earning trust, not by chasing virality.

Women in journalism still navigate cultures built for another era — careers interrupted, voices minimized, and achievements filtered through gendered assumptions. The result: talent loss, skewed coverage, and a narrower public conversation. Drawing on her own experience as one of the few women to serve as Chief White House Correspondent and on her novel Savage News, Jessica Yellin exposes the structural pressures that shape who gets to tell which stories and why it matters. This keynote unpacks the newsroom behaviors and incentives that marginalize women and other underrepresented reporters, and it proposes practical changes editors, HR leaders, and newsroom managers can implement to create safer, more equitable reporting environments that produce better journalism. PERFECT FOR TEAMS & LEADERS WHO ARE: • Leading newsrooms, communications teams, or content organizations that want to retain and promote women in senior editorial and leadership roles. • Designing hiring, assignment, and promotion practices to reduce bias and expand the range of voices covering power. • Responsible for culture and inclusion work within media or institutions that rely on accurate, trustworthy coverage about women’s lives. • Seeking to improve the credibility of their reporting by diversifying who asks the questions and how those questions are framed. YOUR AUDIENCE WILL WALK AWAY WITH: • Specific, actionable changes to assignment desks, mentorship programs, and promotion criteria that increase equity in coverage and leadership. • Tools for reframing stories so they reflect broader constituencies and avoid stereotyped narratives. • Communication practices that protect reporters from harassment and reduce career-disrupting fallout. • A clearer understanding of how newsroom culture directly affects public trust, audience retention, and journalistic impact. When newsrooms invest in equity, they not only protect talent — they expand the range of stories that matter to the public.