Award-Winning Journalist & Bestselling Author

Joan Lunden

Fee Range

$25K - $40K

Travels From

New York, NEW YORK

At a glance:

An international speaker, Lunden inspires and energizes audiences, leaving them laughing and applauding as she shares candid stories based on her life and iconic career.

An award-winning journalist, bestselling author, television host, and motivational speaker, Joan Lunden has been a trusted voice in American homes for more than 40 years. For nearly two decades, Lunden greeted viewers each morning on Good Morning America making her the longest running female host ever on early morning television.

Lunden continues to be one of America’s most recognized and trusted personalities which has made her a sought-after speaker for events across the country. As an ardent health & senior advocate, Lunden has testified before the Food and Drug Administration advocating mandatory mammogram reporting and the Congressional House Ways and Means Committee advocating for the Family and Medical Leave Act.

Lunden is the host of the Washington Post Podcast series, Caring for Tomorrow on the future of healthcare. She also hosts the PBS television series, Second Opinion with Joan Lunden, premiering January 2021. Additionally, Lunden has become the ambassador to the Poynter Institute’s MediaWise for Seniors program which educates individuals over 50 on media literacy – separating fact from fiction online.

As a part of the sandwich generation, Lunden’s demographic is far-reaching. She is a mother of 7 including two sets of teenage twins. Like many Boomers in America she has juggled being a working mom while caring for an aging parent, and brings this experience to her role as the spokesperson for the nation’s leading senior referral service, A Place for Mom, a company helping caregivers and families find the right care and resources for their loved ones.

Lunden also encourages Americans to ensure that they have adequate medical insurance coverage to protect their health and wellbeing as spokesperson for the Assurance Medicare Advantage program.

One of the most visible women in America, Lunden has graced the covers of more than 60 magazines and book covers. Lunden’s newest book, Why Did I Come into This Room: A Candid Conversation About Aging quickly became a New York Times Best Seller.

In June of 2014, Lunden was diagnosed with triple negative breast cancer. An eternal optimist, she turned her diagnosis into an opportunity to become an advocate and help others. She chronicled her experience in her memoir Had I Known. Lunden continues to interact with American’s daily on her website, Joanlunden.com as well as her social media platforms.

Lunden has served as national spokesperson for various organizations such as the American Heart Association, Mothers Against Drunk Driving, American Lung Association, American Red Cross, American Academy of Pediatrics, and the Colon Cancer Alliance.

Joan Lunden’s books include Why Did I Come into This Room: A Candid Conversation About Aging; Had I Known; Chicken Soup for the Soul: Family Caregiving; Growing Up Healthy: Protecting Your Child From Diseases Now Through Adulthood; Wake-Up Calls; A Bend in the Road is Not the End of the Road; Joan Lunden’s Healthy Living; Joan Lunden’s Healthy Cooking; Mother’s Minutes; Your Newborn Baby; and Good Morning, I’m Joan Lunden.

Joan Lunden truly exemplifies today’s modern working woman.

  • Breast Cancer

    Joan shares her journey of breast cancer, why she went public, and what she learned through her experience. From breast cancer myths, risk factors women need to know about, and tips for enduring the cancer journey, Joan talks about the hard decisions, and the silver linings she discovered along the way.
  • Caregivers & Boomers

    66 million Americans are caregivers for someone they love. With people living past 100, there is an increased demand for family members to serve as caregivers. From informational documents to balancing your health as a caregiver, Joan shares her personal journey of caring for her aging mother while raising a family and managing her career.
  • Leadership & Success

    From small-town weather girl to earning the seat as co-host of the top morning TV show in the country, Joan shares her
    perspective on leadership and strategies for success from her
    personal journey to the top. With insights from the most successful people in the world, Joan shares her discoveries, including her say “yes” attitude.
  • Women’s Empowerment

    Joan helped pave the way for working women in America after
    a long career in a male-dominated industry. Joan has a unique
    perspective with tips and anecdotes that transcend any
    industry. In her empowering talk, Joan shares how she navigated it all with optimism, determination, and of course, her witty sense of humor.
  • Health & Wellness

    Joan advocates for how essential it is to live a vibrant, active, and engaged lifestyle to protect yourself from chronic illness. Joan discusses heart health, diabetes, cancer, and general women’s health & wellness. Joan shares the changes she made to live a healthier lifestyle and the importance of putting yourself and your health first.
  • Motivation & Inspiration

    In her motivational talks, Joan shares personal inspirational
    mantras and secrets for living life with a positive attitude. Joan gives tips about how to seize opportunity and inspires
    audiences with her “expect to win” philosophy. By saying yes to challenges, Joan talks about how she was able to overcome obstacles and create her own success.
  • Moderating

    Joan is a veteran in guiding discussions and making panelists feel comfortable. Joan brings her own insight to a panel discussion, while skillfully navigating the personalities of the experts on one stage. Joan leads panels on a variety of topics, from the role of women in media, health & wellness, breast cancer, caregiving, and leadership.
  • Live Event Host

    Joan is no stranger to live appearances. As the longest-running host of Good Morning America, Joan has over 30 years of expertise as a journalist, host, and interviewer. From hosting award shows to leading symposiums, Joan brings her professionalism, passion, and sense of humor to live events, engaging audiences at luncheons, awards ceremonies, and galas.
Joan was wonderful—I wish she could hear all of the positive feedback. Richmond women love Joan Lunden!!

—Mary Malone, VCU Massey Cancer Center, Virginia

Joan “hit it out of the park!” We absolutely loved her and appreciated the work she did in preparing her remarks. It really resonated with our attendees.

—Event Organizer for Academy of Managed Care Pharmacy

I wanted to tell you how WONDERFUL Joan's speech was yesterday! I am continuing to hear rave reviews from throughout our community, from healthcare professionals, cancer survivors, those currently in treatment and interested community members. She completely exceeded my expectations (which were really high!) I particularly enjoyed hearing about her 10 principles for happiness and all of the stories about her career trajectory as well as tips for working moms and work/life balance - very motivating for me as a working mom with a 5 and 7-year-old. There were actually more men there than we expected and they thoroughly enjoyed it as much as the women!

—Betty Ann Levin, Executive Director of Jewish Family Service of Tidewater, Inc.

Joan Lunden: 10 things I wish I knew before I was diagnosed with breast cancer

Special correspondent Joan Lunden was diagnosed with breast cancer in June 2014. Today, she is cancer-free and has become an advocate for other women facing breast cancer. Here, she shares what she learned after she ... Read more

by Today

Former GMA Co-Host Joan Lunden Tackles Breast Cancer to Lead Important Advocacy Initiative

Joan Lunden’s award-winning journalism career was based on asking important questions and gathering critical information. So the former Good Morning America host admits that she was taken by surprise when her own ... Read more

by Parade

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