At a glance:John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.
John Jantsch is a marketing consultant, award winning social media publisher and best selling author Duct Tape Marketing and The Referral Engine.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen”by Fast Company magazine.
He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
If you’d like to bring in John Jantsch as your next keynote speaker, please fill out the “Request More Information” form on the right.
How to Create a Culture of Shared CommitmentEvery business has a culture. It may be strong or weak, positive or negative, or just plain hard to spot, but it's like a form of internal brand in a way. It's the collective impression, habits, language, style, communication and practices of the organization. In this inspirational session best selling author, John Jantsch will discuss the element of a business culture built on shared commitment. These elements include:
How to Create the Marketing Strategy That Is Perfect For Your BusinessIn this session best selling author John Jantsch walks participants through the process of developing or discovering a marketing strategy to act as a foundation for all marketing related activities, decisions and campaigns. The session includes insights for both start-ups and ongoing enterprises. Participants will learn how to:
Connect purpose and passion with strategy
Define an ideal target client
Create a compelling value proposition
Choose a defining brand personality
Mold a core message of differentiation
Build a Marketing Hourglass
Use a Strategy Matrix to guide decision making
How to Build a Referral EngineReferrals are the lifeblood of most practices and often the driver of the most profitable business and yet few firms focus the appropriate attention on systematic referral generation. In this session, best selling author John Jantsch will teach participants the key elements required to build your very own referral engine. Participants will learn how to:
Create a more referable experience
Adopt a referral mindset
Target the hottest referral suspects
Educate and trigger referral sources
Build creative referral campaigns
Construct a referral network platform
How to Build a Turn-key Marketing SystemIn this session best selling author John Jantsch will reveal the 7 steps to small business marketing success as a framework for building a marketing system and marketing action plan. This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry. Participants will learn how to:
Mold strategy before tactics
Build a Marketing Hourglass
Develop a content strategy
Integrate a total web presence
Install the lead generation trio
Create a selling system
Build a marketing action plan
Creating the Perfect Customer JourneyHow to blend Marketing, Sales and Service efforts to create a useful customer experience. Today's buyer has many ways to find the products and services they acquire. Growing a business today isn't as much about creating demand as it is about leading a journey. Participants will learn:
The 7 behaviors every customer wants to experience
How to map the perfect customer journey
How to get marketing, sales and service to work together
How to measure and track the customer journey
Getting Sales and Marketing on the Same PageHow to combine inbound marketing and inbound selling to deliver a world class customer journey and experience. The culture of division between sales and marketing doesn't serve anyone — not the least of which is the customer. Getting sales and marketing working hand in hand is the key to delivering a remarkable customer experience. In this session participants will learn:
How to use content in sales and marketing
How to personalize the social media experience
How to create the perfect customer journey
How to work to build relationships instead of departments
How to build functional teams to better serve clients
The Art of Inbound SellingTeaching sales professionals to tap the rich vein of new marketing and sales tools and tactics. Selling today has changed dramatically because buying today has changed dramatically. Anyone who sells for a living must adopt and new toolset and mindset in order to thrive. In this session rarticipants will learn:
How to social selling
How to find leads before your competitors
How to mine social networks for leads
How to build expertise and authority
How to add substantial value to every engagement
Duct Tape Selling — How Today's Sales Professionals Can Think Like Marketers and Sell Like SuperstarsThe art of selling has changed dramatically. Sales professionals can no longer wait around and hope that the marketing department turns up enough leads to work. Today's sales superstars understand that they need to think and act like marketers so they can attract ideal clients, differentiate their approach, build authority and expertise and provide insight over information. In this session John will show sales teams and sales managers how to:
Learn exactly what a prospect is missing
Communicate your core value proposition
Build a reputation for providing insight
Create an inbound attraction platform
Use social media to build authority
Create a sales process that makes you stand out from the crowd