Author, Duct Tape Marketing and The Referral Engine

John Jantsch
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John Jantsch At A Glance:

John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.

John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.

John Jantsch is a marketing consultant, award winning social media publisher and best selling author Duct Tape Marketing and The Referral Engine.

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen”by Fast Company magazine.

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.

His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

If you’d like to bring in John Jantsch as your next keynote speaker, please fill out the “Request More Information” form on the right.

  • How to Create a Culture of Shared Commitment

    Every business has a culture. It may be strong or weak, positive or negative, or just plain hard to spot, but it's like a form of internal brand in a way. It's the collective impression, habits, language, style, communication and practices of the organization. In this inspirational session best selling author, John Jantsch will discuss the element of a business culture built on shared commitment. These elements include:

    Shared stories
    Shared beliefs
    Shared purpose
    Shared plans
    Shared leadership
    Shared outcomes
    Shared ownership
  • How to Create the Marketing Strategy That Is Perfect For Your Business

    In this session best selling author John Jantsch walks participants through the process of developing or discovering a marketing strategy to act as a foundation for all marketing related activities, decisions and campaigns. The session includes insights for both start-ups and ongoing enterprises. Participants will learn how to:

    Connect purpose and passion with strategy
    Define an ideal target client
    Create a compelling value proposition
    Choose a defining brand personality
    Mold a core message of differentiation
    Build a Marketing Hourglass
    Use a Strategy Matrix to guide decision making
  • How to Build a Referral Engine

    Referrals are the lifeblood of most practices and often the driver of the most profitable business and yet few firms focus the appropriate attention on systematic referral generation. In this session, best selling author John Jantsch will teach participants the key elements required to build your very own referral engine. Participants will learn how to:

    Create a more referable experience
    Adopt a referral mindset
    Target the hottest referral suspects
    Educate and trigger referral sources
    Build creative referral campaigns
    Construct a referral network platform
  • How to Build a Turn-key Marketing System

    In this session best selling author John Jantsch will reveal the 7 steps to small business marketing success as a framework for building a marketing system and marketing action plan. This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry. Participants will learn how to:

    Mold strategy before tactics
    Build a Marketing Hourglass
    Develop a content strategy
    Integrate a total web presence
    Install the lead generation trio
    Create a selling system
    Build a marketing action plan
  • Creating the Perfect Customer Journey

    How to blend Marketing, Sales and Service efforts to create a useful customer experience. Today's buyer has many ways to find the products and services they acquire. Growing a business today isn't as much about creating demand as it is about leading a journey. Participants will learn:

    The 7 behaviors every customer wants to experience
    How to map the perfect customer journey
    How to get marketing, sales and service to work together
    How to measure and track the customer journey
  • Getting Sales and Marketing on the Same Page

    How to combine inbound marketing and inbound selling to deliver a world class customer journey and experience. The culture of division between sales and marketing doesn't serve anyone — not the least of which is the customer. Getting sales and marketing working hand in hand is the key to delivering a remarkable customer experience. In this session participants will learn:

    How to use content in sales and marketing
    How to personalize the social media experience
    How to create the perfect customer journey
    How to work to build relationships instead of departments
    How to build functional teams to better serve clients
  • The Art of Inbound Selling

    Teaching sales professionals to tap the rich vein of new marketing and sales tools and tactics. Selling today has changed dramatically because buying today has changed dramatically. Anyone who sells for a living must adopt and new toolset and mindset in order to thrive. In this session rarticipants will learn:

    How to social selling
    How to find leads before your competitors
    How to mine social networks for leads
    How to build expertise and authority
    How to add substantial value to every engagement
  • Duct Tape Selling — How Today's Sales Professionals Can Think Like Marketers and Sell Like Superstars

    The art of selling has changed dramatically. Sales professionals can no longer wait around and hope that the marketing department turns up enough leads to work. Today's sales superstars understand that they need to think and act like marketers so they can attract ideal clients, differentiate their approach, build authority and expertise and provide insight over information. In this session John will show sales teams and sales managers how to:

    Learn exactly what a prospect is missing
    Communicate your core value proposition
    Build a reputation for providing insight
    Create an inbound attraction platform
    Use social media to build authority
    Create a sales process that makes you stand out from the crowd
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