Former Amazon Executive, Author and Expert on Digital Disruption

John Rossman

At a glance:

John Rossman is a Managing Director with Alvarez & Marsal in Seattle, specializing in technology strategy, multi-channel operations scaling and platform enablement in multiple industries including retail, service and public sector.

John Rossman is a Managing Director with Alvarez & Marsal in Seattle, specializing in technology strategy, multi-channel operations scaling and platform enablement in multiple industries including retail, service and public sector.

With more than 28 years of technology strategy, design, implementation and operating experience, Mr. Rossman has led several complex businesses and programs resulting in innovative business models. He has worked with clients across a broad range of industries including retail, insurance, education, forest products, industrial products and transportation.

John Rossman is the author of The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Company and is an expert on digital disruption and assisting his clients to build and execute new business models. He has served as the Senior Technology Adviser to the world’s largest philanthropy for more than three years, assisting in strategy and execution of complex data, technology integration, IP and multi-party program management initiatives that help to improve student outcomes. He has also assisted multiple retail and service companies with their multi-channel strategies and execution. These assignments include definition of strategic outcomes, process and technology architecting, process scaling assessments and implementations and managing significant cultural and organizational leadership change tied to multi-channel strategies. John Rossman served as the interim CIO for a large rental business retailer and helped implement multiple cost reduction and service improvement programs.

Before joining A&M, Mr. Rossman was Director of Enterprise Services at, managing worldwide services to enterprise clients such as, Toys R Us,, Marks and Spencer and the National Basketball Association (NBA). In this role, he had full operational and technical ownership for existing clients, overseeing e-commerce solutions such as online merchandising capability, website technologies, branded fulfillment delivery and branded customer service. As Director of Merchant Integration at, he was responsible for developing the Merchants @ program, one of the largest B2B networks with thousands of sellers, offering products in new categories such as apparel, sporting goods, consumer electronics, health and beauty and home.

Previously, he was a partner with Arthur Andersen Business Consulting. Mr. Rossman earned a bachelor’s degree in industrial engineering from Oregon State University.

  • Making a Supply Chain a Golden Asset — The Amazon Way

    Amazon was recently rated the number 1 supply chain by Gartner. With Amazon's innovative and revolutionary culture, they have reset customer expectations for delivery speed, precision, and cost. John Rossman scaled third party market place business during his time as an executive at Amazon. Today that accounts for 45% of all units shipped and sold. In this speech Rossman will discuss the key to scaling, Amazon's secrets to drive accountability, how to achieve "operational excellence" and "innovation" and what customers truly desire.
  • Becoming Obsessed with the Customer

    Amazon's customer service and customer centric attitude is legendary. It is driven by leadership that can deduce the needs and wants of the customer and constantly push to improve the customer experience. Author of The Amazon Way, John Rossman, to teach you how to put yourself in your customer's shoes. He will reveal Amazon's "holy trinity" for customers and make it applicable to any business. After this speech you will see how your customers will drive innovation and have the potential to be your best salespeople.
  • The Future Internet of Everything at Amazon

    From John Rossman's new book The Amazon Way: 10 Lessons Every Leader Should Learn from Amazon's IoT Strategy, the former Amazon executive unpacks how connected devices will transform industries and businesses, and what leaders should do to take advantage. Rossman will look at how connected devices will revolutionize how business is done and change the marketplace. This speech will give leaders from all types of businesses a blueprint on how to leverage connected devices for the future of their business.
  • Building a Culture of Innovation the Amazon Way

    Leaders at Amazon expect and require innovation and invention from their teams. They are externally aware and look for new ideas everywhere. Amazon has a thrilling power to innovate that few other company has matched. Former Amazon executive turned business consultant John Rossman shows how it is not one single individual that drives innovation and dreams up new technology, but a well thought out and preserved culture.
  • Leadership the Amazon Way currently sells more online than its next 12 competitors combined. It has grown from an online bookseller to conquering the online shopping world. Many of the shopping expectations and tastes that consumers have today can be traced by to the Amazon Way. In John Rossman's signature leadership keynote he will reveal and unpack the secrets of Amazon's unparalleled growth and how the company's culture has driven innovation and growth. Rossman will show how these principles can help any business seize this advantage.
  • Creating Digital Disruption

    Amazon has pioneered and created waves of disruption ever since it was founded. From one click purchasing, to online shopping, to same day delivery, Amazon has created the marketplace for others to follow. Author of the Amazon Way, John Rossman, will teach how the culture of Amazon drives the ability to disrupt, what principles continually produce these changes, and how to set up your company to drive disruption.

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