Award-Winning Entrepreneur & Brand Hysteria Expert

Johnny Cupcakes

Fee Range

$25K - $40K

Travels From

Boston, MASSACHUSETTS

At a glance:

The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.

  • Building Brand Loyalty & Memorable Experiences

    With each new launch, the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

    In this awe-inducing presentation, Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
  • Inspiring Team & Customer Culture

    We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base.

    
There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation, he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.
  • Finding A Way


    So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!

    With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.
  • Virtual Presentation

    Award winning Willy Wonka of Experiential Marketing engages virtual attendees to reinvent themselves by developing a permanent sixth sense in solving problems with a creative entrepreneurial mindset. Johnny Cupcakes has experience giving virtual keynote talks while bringing his signature contagious energy topped off with a few surprises, like custom collaboration merch mailed to each attendee.

    As there is no travel involved in a virtual speaking engagement, Johnny offers a reduced fee as it allows him to spend more time with his baby cheeseburgers aka his twin daughters!
  • Custom Merchandise

    Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts. The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny's signature pastry box packaging! At the end of Johnny's presentation, a miniature Oprah moment can be had, "YOU GET A T-SHIRT! AND YOU GET A T-SHIRT! AND YOU GET A T-SHIRT!"
  • Virtual Presentation

    Award winning Willy Wonka of Experiential Marketing engages virtual attendees to reinvent themselves by developing a permanent sixth sense in solving problems with a creative entrepreneurial mindset. Johnny Cupcakes has experience giving virtual keynote talks while bringing his signature contagious energy topped off with a few surprises, like custom collaboration merch mailed to each attendee. As there is no travel involved in a virtual speaking engagement, Johnny offers a reduced fee as it allows him to spend more time with his baby cheeseburgers aka his twin daughters!
  • Custom Merchandise

    Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts. The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny's signature pastry box packaging! At the end of Johnny's presentation, a miniature Oprah moment can be had, "YOU GET A T-SHIRT! AND YOU GET A T-SHIRT! AND YOU GET A T-SHIRT!" And for virtual presentations, these t-shirts can be mailed out to individuals.
When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting him on the agenda was one of the best decisions!

—Eric Schurenberg, Editor-In-Chief, INC. Magazin

Johnny’s stories were entertaining and demonstrated his creativity and sense of fun. The audience was glued to their seats! We received a high amount of compliments about his presentation and style! Johnny Cupcakes has an amazing story, well worth hearing!

—Loren Nalewanski Franchising Marriott International

Johnny Cupcakes inspired me to have more fun with my company!

—Frédéric Rozé, CEO, L'Oréal Paris USA

How Johnny Earle Built a Global Clothing Brand

Johnny Earle, founder of Johnny Cupcakes, describes how his aptitude for entrepreneurship and pranks helped him create a unique brand that people love.

by INC. Magazine

A Tale of Cupcake Kismet. Are You Fans of Your Fans Like Johnny Cupcakes?

Johnny Earle was one of five keynote speakers at the High Five Conference. The founder of the iconic T-shirt brand Johnny Cupcakes started his business out of the trunk of his Toyota at age 19.  He’s been ... Read more

by Forbes

What It Takes to Build and Sustain a Booming Personal Brand

Self-made entrepreneur and prankster, Johnny Earle, joins us on Overtime to chat about the making of the widely popular Johnny Cupcakes brand. Johnny takes us way back and explains how it all got started—from what ... Read more

by Dribble

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