At a glance:Lauren Maillian is the Founder and CEO of LMB Group, a strategic marketing and brand advisory company; was a Founding Partner at Gen Y Capital Partners, an early stage venture firm focused on investments in mobile and consumer facing technology enabled companies
Lauren Maillian is the Founder and CEO of LMB Group, a strategic marketing and brand advisory company; was a Founding Partner at Gen Y Capital Partners, an early stage venture firm focused on investments in mobile and consumer facing technology enabled companies; and is the author of the instant bestselling business memoir, The Path Redefined: Getting To the Top On Your Own Terms. Lauren’s passion for innovation – through – entrepreneurship and her unique ability to story-tell, brought her talents as an expert onto television as the Master Marketer and co-star of the startup focused docu-series, Quit Your Day Job, on Oxygen (NBCU). At age 19, Lauren cofounded a boutique winery that quickly became an internationally recognized award-winning wine brand, making her the youngest self-made winery owner in the country. She served as the Chief Operating Officer of the company from inception through the brand’s acquisition in 2011.
As a change agent, connector, influencer and media spokesperson, Lauren has demonstrated her ability to create messaging that resonates with brands, millennials and women. Lauren has worked with brands such as J.P. Morgan Chase, DeVry, Cover Girl, Bumble and Bumble, and Secret Deodorant to humanize their brands and better tell their stories to more authentically connect with the consumer. Her multi-dimensional expertise has catapulted Lauren into a new type of marketer who has global influence as both a brand strategist and ambassador. Lauren’s experience is both vast and distinctive given the roles and responsibilities she’s had ranging from entrepreneur, investor, advisor, talent, client focused strategist and brand marketing thought leader.
Lauren’s global market leadership leverages media, culture, strategy and technology to grow brands. Lauren is an innovative marketer, who is passionate about deeply understanding people and products to create an emotional connection through storytelling. She is driven by the belief that there is always an impactful solution to every problem. She develops marketing initiatives with a concentration on the creation and implementation of dynamic yet strategic plans that are rooted in authenticity to build brand identity, influence and notoriety. She is a detail-oriented strategist with a deep understanding of business operations, management, and formation across various industries. Having traveled the world to more than 40 countries, Lauren has a global perspective and a fresh forward-looking approach to content creation that is sensitive to the cultural nuances faced in global media and the highly-engaged digital consumer landscape.
Maillian has sustained and deepened her influence internationally through speaking engagements to address topics that include marketing, branding, business development, venture capital, women’s leadership, innovation and technology. She has spoken at prestigious institutions including Harvard University, Columbia University, Cornell University; Fortune 500 companies such as Google, Shell, Dell, Ernst and Young (EY), Prudential, Ogilvy, Weber Shandwick, L’Oréal and Bloomberg; and at industry leading conferences and events such as Social Media Week, ColorComm and AdWeek.
She has invested in several startups and serves on the advisory board of Digital Undivided, a social enterprise that increases the active participation of minority women in the digital space; CoSign, a technology company that allows you to monetize your social media and shareable content; LIQS, a brand of pre-mixed single serve cocktail shots; Levo League, a career content community for Gen-Y women; and Pipeline Angels.
Lauren’s work has been featured in national media outlets including Forbes, American Express OPEN Forum, Interactive ONE, Sirius XM Radio, 1010 WIN’s, HuffPost LIVE, AOL Build, Inc. Magazine, Mashable, UPTOWN Magazine, Jet Magazine, CNBC’s Nightly Business Report, MSNBC, FOX 5, CBS New York, Business Insider, Fast Company, and Black Enterprise. In 2011 she was recognized at The White House by the Kauffman Foundation as an Empact100 Award honoree which lists the top 100 entrepreneurs under 30 and in 2013, Essence Magazine named Lauren a “Shot Caller” to watch in business. In 2014, the New York Urban League’s Young Professionals awarded Lauren the honor of Philanthropist of the Year for her charitable involvement and dedication to giving back, in 2015 Kia Motors and UPTOWN Magazine awarded Lauren for being Inspirationally Crafted for her leadership and fearless entrepreneurial journey and in 2015, Smart CEO Magazine named Lauren as a Smart CEO Brava Award Winner. In 2016, Walker’s Legacy named Lauren to their WL50Power List that honors women making strides in the business and philanthropic community.
Lauren is involved in various philanthropic organizations that affect youth, poverty, education, and the arts. She serves on the Advisory Board of The Metropolitan Museum of Art’s Multicultural Audience Development Initiative (MADI) Committee, as Vice Chair of The Apollo Theater Foundation Young Patrons Steering Committee, New York Urban League’s Development Committee, is a founding member of the Young Entrepreneur Council, and a Lifetime Member of the Children’s Aid Society. Lauren has a Bachelors of Science, Magna Cum Laude, in International Trade and Marketing from the Fashion Institute of Technology. She currently resides in New York City with her two children, Jayden and Chloe.
The Path Redefined: Getting to the Top of Your Own TermsLauren presents her essential principles to defining, and attaining, success on 'your own terms'. In her new book, The Path Redefined: Getting to the Top on Your Own Terms, Lauren shares the lessons and tactics that rocketed her to the top of three completely different fields—all before she reached the age of 30. Using her extensive experience as a successful business owner, venture capitalist, and startup advisor, Lauren explains in easy-to-understand terms how to reinvent yourself and plan for success, all while embracing failure by learning from your mistakes. These indispensable tools will help you maximize your full potential without compromising who you truly are.
Mom: Don't Lose YourselfReal solutions and practical insight into thriving at motherhood and career successfully. Learn to recalibrate how you define success, normalcy and sanity in two of the most important pillars of your life. Become comfortable with who you are, the construct of your family and learn to maintain your voice and perspective amidst the noise of modern society.
Innovation in EntrepreneurshipAt age 19, Lauren founded her first business, an internationally recognized and award-winning wine brand, by 25 she founded a boutique marketing firm specializing in strategic marketing and branding of luxury goods, and by 26 she was passionate about technology startups and began advising and investing in early-stage companies. In this talk, Lauren will show you how to identify your passions and weave together a harmonious roadmap that allows you to find success based on the evolution of you and your interests.
Developing the Next Generation of Women LeadersLauren shares her own path to personal growth and offers both young women and educators the valuable lessons she learned along the way. In this talk, Lauren empowers women to dream big and challenges them to push themselves outside of their comfort zone to maximize their full potential and become pioneers by embracing risk and seizing opportunity.
Dispersing Disruption: Driving Innovation Through Diversity in TechnologyAll innovations are not created equal, neither are the opportunities for inclusion and advancement. The world is an ever-evolving melting pot of cultures and experiences that must be baked into the DNA of brands and products in order to serve a market that is representative of the world today. Diversity in technology has long been a responsive means of course correction instead of a business case to successfully disperse diversity into organizations designed to serve the mass market. The dollars follow diversity. Lauren breaks it down.
Leading While Woman: the Fearless Drive for Disruption and ResultsThere is always a way to do it better. Women are known to be warriors for their fearless spirit, courageous approach and resilience to adversity. Those skills are often applauded at home, yet unappreciated in the the office. For the ambitious women who are eager to succeed and effectuate change, this talk is for you. You'll learn to shake it up and strike out big.
The Tech Tilt: Advancing Trends and Consumer Connection in Digital/TechnologyTechnology has made it easier to connect with consumers and to know exactly what they want and when. Digital-first brands are disrupting industries by advancing trends and anticipating the needs of consumers based on insights and analytics that drive on-time consumer engagement. The benefits are great, though the risks aren't considered enough. Learn how to deepen consumer connection without causing a divide that leads to abandoning the audience you might want later.
Building a Successful Brand in CryptoBlockchain technology and cryptocurrency are set to become the new normal in business— decentralized and encrypted systems are creating efficiencies that can't be ignored. The business case is clear and now brands must think about building a compelling case for consumers. The key is in breaking down such complex information to share with new audiences for consumer adaptation in the market. Lauren explores the best ways to storytell an untold story of technology to build brand awareness and connection.