Lisa Earle McLeod
At a glance:
Sales Leadership expert Lisa Earle McLeod is best known for creating the popular business concept “Noble Purpose.” Her bestselling book, Selling with Noble Purpose, has been a game changer for leaders at global firms like Google, Flight Centre, Hootsuite, and Roche.Sales Leadership expert Lisa Earle McLeod is best known for creating the popular business concept “Noble Purpose.” Her bestselling book, Selling with Noble Purpose, has been a game changer for leaders at global firms like Google, Flight Centre, Hootsuite, and Roche. The founder of McLeod & More, Inc., a sales leadership consultancy, McLeod introduced the concept of Noble Sales Purpose™ after her research with sales teams revealed that salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outperform salespeople who are focused on targets and quotas. McLeod is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. She is the author of 4 bestselling books, and is a sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking.
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Selling with Noble Purpose
Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.
* Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone
* Details how to find your NSP using a simple three-part formula
* Shares how to use NSP to make your salespeople more assertive, focused, and profitable
In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.
