CEO & Co-Founder of On Second Thought

Maci Peterson
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Maci Peterson At A Glance:

Maci Peterson is the CEO and co-founder of On Second Thought. As an entrepreneur and respected thought leader, Maci is a frequent lecturer, subject-matter expert and advisor on entrepreneurship, innovation and diversity.

Maci Peterson is the CEO and co-founder of On Second Thought (OST), the definitive delay-recall mechanism for mobile communications platforms. As an entrepreneur and respected thought leader, Maci is a frequent lecturer, subject-matter expert and advisor on entrepreneurship, innovation and diversity.

Maci launched OST’s mobile app in 2014 with a mission to increase understanding, deepen communications and bridge global relationships through more accurate mobile communications. Under her leadership, OST has expanded to 190 countries; secured multiple patents; and evolved beyond the mobile app to meet more users where they are. OST now licenses its highly scalable API to the telco, peer-to-peer payments and unified communications industries.

In her role as CEO, Maci drives OST’s vision and strategy, leveraging her keen eye for industry trends and market analysis to identify growth opportunities for current and future products. Maci leads with an ethos of faith and tenacity, and is known for pushing the boundaries of existing frameworks. She oversees all business operations, fundraising, marketing and partner relationships to ensure the successful growth of the company.

Prior to founding OST, Maci managed marketing and business development in the entertainment, media and hospitality industries, including leading millennial-targeting campaigns for Marriott; product placement for 20th Century Fox films; and marketing for The Root, a Washington Post subsidiary.

Maci has been named to several notable lists, including: BBC 100 Women; Inc. Magazine’s 30 Under 30; Tech Diversity’s 40 Under 40; and Washington Business Journal’s 40 Under 40. She has been profiled by NPR, The Washington Post, BuzzFeed, Black Enterprise, Fox and many other media outlets.

Maci earned her BA in public relations and advertising from Chapman University, and was named Chapman’s 2017 Distinguished Young Alumna of the Year. She is an active member of the University’s Chapman 50 alumni board as well as the Silicon Valley Leadership Group. Maci currently resides in San Francisco.

  • The Complainer’s Guide to Innovation

    I'm often asked, "Maci, as a serial entrepreneur, where do you find inspiration for your business ideas?" My response is usually along the lines of, "Well, truth be told, I'm more of a serial complainer. Most of my business ideas are born from my complaints."

    Growing up, my parents instilled in me the belief that if I had a complaint, I should also offer a solution. This mindset has led me to create numerous ventures, fueled not only by my own grievances but also by those of others.

    During my college years, I launched Mwari Magazine, driven by the lack of a publication that truly resonated with who I was—a young, educated, future global leader, and a Black woman. And then there's On Second Thought, which came about after autocorrect wreaked havoc with my messages one too many times. I had the pioneering idea to invent a way to recall text messages before they reached the recipient. I mean, let's face it, who actually intends to say, "What the duck?"

    Now, in this keynote, I'm excited to share my insights on how organizations can transform complaints into groundbreaking solutions that disrupt the market. Get ready to unlock the secret of turning grievances into innovative triumphs! Contact me today.
  • FutureProof: Thriving in Tomorrow's Business Landscape

    Are you looking for practical strategies to ensure your organization not only survives but thrives in the ever-changing business landscape of tomorrow? Look no further! In "FutureProof: Thriving in Tomorrow's Business Landscape," I share proven, dynamic business strategies that will empower your organization to stay ahead of the curve.

    With years of experience in marketing and business development across the entertainment, media, and hospitality sectors, I have worked with renowned clients such as Amtrak, Marriott, and AT&T. As brand manager at Marriott International, I successfully led the redevelopment and relaunch of their first mobile game, Xplor, and spearheaded innovative digital marketing campaigns.

    In "FutureProof," I offer invaluable insights and expertise gained as an intrapreneur within large companies. This talk is designed to equip your team with practical strategies and a forward-thinking mindset to navigate future challenges.

    Join me as we explore adaptive approaches and innovative thinking to seize growth opportunities and embrace change as a catalyst for success. Don't miss out on the opportunity to "FutureProof" your business! Book my keynote speaking service now and secure your organization's success for years to come.
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