At a glance:Maci Peterson is the CEO and co-founder of On Second Thought. As an entrepreneur and respected thought leader, Maci is a frequent lecturer, subject-matter expert and advisor on entrepreneurship, innovation and diversity.
Maci Peterson is the CEO and co-founder of On Second Thought (OST), the definitive delay-recall mechanism for mobile communications platforms. As an entrepreneur and respected thought leader, Maci is a frequent lecturer, subject-matter expert and advisor on entrepreneurship, innovation and diversity.
Maci launched OST’s mobile app in 2014 with a mission to increase understanding, deepen communications and bridge global relationships through more accurate mobile communications. Under her leadership, OST has expanded to 190 countries; secured multiple patents; and evolved beyond the mobile app to meet more users where they are. OST now licenses its highly scalable API to the telco, peer-to-peer payments and unified communications industries.
In her role as CEO, Maci drives OST’s vision and strategy, leveraging her keen eye for industry trends and market analysis to identify growth opportunities for current and future products. Maci leads with an ethos of faith and tenacity, and is known for pushing the boundaries of existing frameworks. She oversees all business operations, fundraising, marketing and partner relationships to ensure the successful growth of the company.
Prior to founding OST, Maci managed marketing and business development in the entertainment, media and hospitality industries, including leading millennial-targeting campaigns for Marriott; product placement for 20th Century Fox films; and marketing for The Root, a Washington Post subsidiary.
Maci has been named to several notable lists, including: BBC 100 Women; Inc. Magazine’s 30 Under 30; Tech Diversity’s 40 Under 40; and Washington Business Journal’s 40 Under 40. She has been profiled by NPR, The Washington Post, BuzzFeed, Black Enterprise, Fox and many other media outlets.
Maci earned her BA in public relations and advertising from Chapman University, and was named Chapman’s 2017 Distinguished Young Alumna of the Year. She is an active member of the University’s Chapman 50 alumni board as well as the Silicon Valley Leadership Group. Maci currently resides in San Francisco.
Innovation Within Large CompaniesMaci's experience includes years of marketing and business development in the entertainment, media and hospitality industries. She has worked with clients including Amtrak, Marriott, and AT&T. As a brand manager at Marriott International, Maci led the redevelopment and relaunch of the hospitality company's first mobile game, Xplor. She also led innovative digital marketing campaigns and consulted on many of the hotel company's innovation projects. In this talk, Maci will share with you her experiences and expertise as an intrapreneur within large companies.
The Importance of Clear CommunicationClarity and understanding build stronger bonds that create deeper communications that bridge global relationships. In the speech, Maci shares the importance of clear communication and the impact of bad messaging she has discovered through gathered research.
Dare to Celebrate MistakesWe've all sent messages we desperately wished to take back. That's how On Second Thought started. In this talk, Maci explains how innovations have come from mistakes, how we learn to celebrate mistakes and find opportunity through them.
The Importance of PerseveranceAs a black woman, Maci has found that there's less than a 1% chance to receive an investment after her pitch. She has also experienced inappropriate behavior in professional settings first-hand. During this keynote, Maci will share learning when to walk away when dealing with sexual harassment and uncomfortable situations and the importance of perseverance.
How I Leveraged My Passion to GraduateWhile still in college, Maci founded and published Mwari Magazine— a leading lifestyle publication created for young women. She faced many challenges juggling school and entrepreneurship but used her college resources to excel in both. At the podium, Maci explains how she was able to leverage her academic obligations to build her dream company.
Breaking Boundaries and Stereotypes in the 21st CenturyLearn how a young black dynamic millennial, female entrepreneur (founder/CEO) is taking the tech world by storm, and the impact of jettisoning old ways of operating in the business world. Maci Peterson is a living example of the new leader.
In the Spirit of BusinessHow professionals can weave their faith and beliefs into their business practices in a way that's acceptable if not embraced, and which can ultimately result in forging improved relationships and improve ethical approaches to doing business in a way that benefits all parties.
Why Building a Brand as a Thought Leader Matters