Peter Fader Speaking Fee: $20,000 to $30,000
Travels From:
PHL - Philadelphia, PA
Primary Topic Category:
Marketing
Secondary Topic Category:
Education
Peter Fader Speaker Profile: At A Glance
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Fader's work using hard data to help companies in their marketing efforts has been published in leading journals on statistics, management and marketing sciences. He views marketing as relevant to hard data as any other facet of business.
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