Prof. Jochen Wirtz Speaking Fee: $10,000 to $20,000
Travels From:
SFO - San Francisco
Primary Topic Category:
Marketing
Secondary Topic Category:
Technology
Prof. Jochen Wirtz Speaker Profile: At A Glance
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is a leading authority on services marketing and management with more than 200 academic publications. His books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4th edition, 2023).
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