Robbie Kellman Baxter Speaking Fee: Contact Us For Pricing

Too many leaders still treat transactions as one-off events — and then wonder why customers churn, acquisition costs rise, and lifetime value stalls. The Membership Economy reframes the business model: success comes from turning customers into members through ongoing value, predictable experiences, and relationship-first design. Robbie Kellman Baxter, who coined the term “Membership Economy” and advised early subscription pioneers like Netflix, lays out the practical levers companies must pull to move from episodic purchases to predictable recurring revenue. Drawing on her research, consulting across 100+ organizations, and her best-selling book, this keynote shows how to design membership experiences that scale across industries — from media and software to consumer goods and associations. PERFECT FOR TEAMS & LEADERS WHO ARE: • Launching or scaling a membership or subscription line and need a repeatable playbook for retention and growth • Struggling with retention despite steady acquisition, seeking to shift focus from sign-ups to lifetime engagement • Moving legacy products into recurring models and looking to rewire go-to-market, product, and success teams • Responsible for building digital communities or loyalty programs that must deliver measurable business outcomes YOUR AUDIENCE WILL WALK AWAY WITH: • A clear rubric for deciding which products and services belong in a membership model and how to pilot them • Concrete tactics to increase retention and reduce churn through onboarding, habit-forming value, and community touchpoints • Guidance for aligning pricing, marketing, and customer success to reward long-term relationships rather than single transactions • Metrics and reporting priorities that show the true health of a membership business and where to focus next-quarter investments Leaders who adopt the Membership Economy stop selling moments and start designing membership — and in doing so, build businesses that endure.

Too many subscription programs are optimized for acquisition but neglect the daily experience that keeps customers engaged. The Forever Transaction flips the question: what would you put into your product, pricing, and community so customers never want to leave? Informed by her book The Forever Transaction and two decades advising subscription businesses, Robbie Kellman Baxter breaks down the ingredients of subscription offers that create habitual value. She explains how to engineer the ongoing exchange — not just the first sale — through well-calibrated pricing, onboarding rituals, and member-focused product design. PERFECT FOR TEAMS & LEADERS WHO ARE: • Seeing high trial or first-month conversion but worrying about month-three and month-six retention drop-offs • Experimenting with freemium, tiered pricing, or add-on offers and need a framework to test what increases lifetime value • Building customer success and experience programs that must move from reactive support to proactive retention drivers • Responsible for community, content, or platform strategies that should increase habitual usage and perceived value YOUR AUDIENCE WILL WALK AWAY WITH: • A checklist for packaging offers so value is delivered continuously and membership feels indispensable • Practical pricing moves — from anchoring to tiering to grand-fathering — that reduce churn without sabotaging acquisition • Onboarding and expansion playbooks that convert new customers into engaged members faster and more reliably • Examples of retain/re-engage tactics that recover wavering members before they cancel When you design for the Forever Transaction, subscription revenue becomes predictable because membership becomes the natural choice.

Pricing is often treated as a one-time decision instead of an ongoing capability — and that’s why many subscription programs plateau. Pricing that sticks treats price as a behavioral lever: it shapes acquisition, signals value, drives expansion, and anchors retention. Robbie Kellman Baxter combines her consulting experience with analytics-forward thinking to show leaders how to run pricing as a continuous experiment. This talk moves beyond theory to the operational changes teams must make — from hypothesis-driven A/B tests to cross-functional governance — so pricing decisions translate into predictable revenue growth. PERFECT FOR TEAMS & LEADERS WHO ARE: • Ready to move pricing out of silos and create repeatable experiments that improve conversion and expansion • Launching or iterating tiered, usage-based, or freemium models and need to know which metrics to prioritize • Responsible for revenue ops, product, or finance and seeking a roadmap to operationalize pricing decisions • Facing internal resistance to price increases or packaging changes and needing a stakeholder-friendly approach YOUR AUDIENCE WILL WALK AWAY WITH: • A prioritized set of experiments to run immediately that balance revenue upside with retention risk • The specific metrics (beyond ARR) to watch for pricing health: activation, cohort retention, expansion rates, and payback timelines • A playbook for cross-team pricing governance that reduces friction and aligns incentives across product, sales, and CS • Communication templates and timing guidance for price changes that preserve trust and minimize churn Teams that treat pricing as a capability unlock outsized revenue with smaller, less risky changes — and sustain growth quarter after quarter.