Six-Time Emmy Award-Winning Comedian | Network TV Host | Best-Selling Business Author

Ross Shafer Speaking Fee: $10,000 to $20,000

Q: What is Ross Shafer's speaking fee?

Ross Shafer speaking fee typically ranges from $10,000 to $20,000. The lower end usually applies to virtual engagements, while the higher end is for in-person events in the US. However, fees may exceed this range for a variety of reasons, like extended activities or international travel. Other factors such as popularity, career stage, and current demand can also influence the final fee. For an accurate and up-to-date quote based on your specific event details, please contact Gotham Artists. We will provide detailed information and assistance to ensure you have the latest fee structure.

Six-Time Emmy Award-Winning Comedian | Network TV Host | Best-Selling Business Author

Speaking Fee:

$10,000 to $20,000

Travels From:

Available Upon Request

Primary Topic Category:

Customer Experience / Service

Secondary Topic Category:

Moderators

Ross Shafer Speaker Profile: At A Glance

Ross Shafer is an Emmy-winning entertainer and business expert who’s rescued 23 companies from bankruptcy. His 10 best-selling books include Nobody Moved Your Cheese, Customer Empathy, No More Customer Friction, and RATTLED. Ross has worked with 3,000+ clients, including Apple, Microsoft, Hilton, Toyota, and FedEx. His WOW vs. POW method has revolutionized how companies retain customers and improve satisfaction scores—by eliminating pain points rather than relying on flashy extras.

As a popular headline comedian and 6-Time Emmy Award winning TV host, Ross Shafer has been a lifelong student of human nature. He says, “I have been eternally fascinated by the laughter and tears business.” To date, Ross has hosted (5) network TV shows, (Match Game on ABC, Love me, Love Me Not on USA, The Late Show on FOX, Days End on ABC, and Almost Live on NBC). As a serial entrepreneur, Ross has rescued (23) businesses from bankruptcy and turned them around for a tidy profit. To that end, he has leveraged his business savvy to write and produce (14) Human Resource training films on Customer Service, Motivation, Leadership, and Peer Pressure, and has authored (11) books; Cook- Like-A-Stud, Nobody Moved Your Cheese, Customer Empathy, The Customer Shouts Back, Are You Relevant? No More Customer Friction, Grab More Market Share, Absolutely Necessary (coauthored with Michael Burger), Behave Like a Startup, Success, It’s on You, and Rattled (co-authored with Allison Dalvit). Today, Ross is the funniest and most sought after corporate keynote speakers on the subjects of Customer Friction, Personal Growth, Reinvention, Resilience, and Market Relevance. Ross is the beaming father of three children and “Papa” to four grandchildren.

HOW TO SELL YOUR BRAND IDENTITY & CUSTOMIZE YOUR SALES STORY

A funny and unforgettable keynote by six-time Emmy-winning comedian, TV host, and business author, Ross Shafer. Takeaways: 1. Authentic, Emotional Storytelling – Ross will teach your teams why telling an interesting story proves you care about your customers. Great stories explain why your company matters more than a competitor with similar products or services. 2. How to Weave Your Personal Story into your Brand Story – Many people in your audience strive for World-Class success. Ross uses his own life story as a blueprint for how they can achieve it, too. Want a hint? You will learn how Ross coached (and launched) Bill Nye, the Science Guy. 3. Create Compelling Stories Your Customers Repeat to Their Friends – We live in a recommendation economy (Yelp, Trust Pilot, Trip Advisor, Amazon Reviews, Anji, et al). Your customers use such forums to either brag about you - or undermine your brand credibility. Ross will show you how to create positive, memorable stories your customers cannot wait to share. 4. You will Never Run Out of Stories – Ross can teach you a reliable and ethical way to harvest fresh ideas from outside your industry. When you know Ross's secret, you will be able to create an endless supply of interesting tales that will help grow your organization.

HOW TO SUSTAIN A RELEVANT CULTURE

A fun and engaging keynote for Future-Proofing your organization. Takeaways: 1. Relevance Is a Moving Target – A truly relevant culture must be constantly curated. Your organization needs to be nimble enough to adapt on demand. Ross will inspire your teams to replace complacency with out-of-the-silo thinking. Ross will share his tactics for breakthrough solutions. 2. Customer Expectations Have Evolved – In his book, No More Customer Friction, Ross Shafer reveals research, which shows why his WOW vs POW customer experience coaching escalates satisfaction scores. Cracking the code evolved by preventing customer gut punches, fixing reckless disappointments, and eliminating inexcusable blunders.. 3. The Relationship Secret that Builds Instant Rapport – Ross shares a TV talk show technique that generates instant trust and loyalty. No fluff here. Just consistent results. 4. The Final Moment of the Transaction Determines Loyalty – Loyalty hinges on the emotional story you tell in the last few moments of every transaction. Beware: the wrong post-sale survey can undo an otherwise perfect engagement. Ross will reveal how to craft closing interactions that can cement customers for life.

WOW-ING CUSTOMERS DOESN’T GUARANTEE LOYALTY

Ross explains why eliminating the POW moments (organizational failures, unforced errors, feeling neglected) raises satisfaction scores more than many WOW “gestures." Takeaways: 1. Real-World Experience – Ross will explain how he rescued 23 companies from bankruptcy simply by delivering honesty, resolving problems quickly, and focusing on fun. 2. Proven Thought Leadership – Ross takes this subject very seriously. He’s written 5 best-selling books on the Customer Experience, 16 human resource training films on customer effort, customer empathy, and reducing customer friction. 3. Research-Driven Simplicity – Traditional loyalty strategies no longer work like they did in the past. Ross’s method simplifies customer satisfaction by removing the pain points, making it easy to train frontline teams to execute WOW vs. POW smoothly. The C-Suite loves the results. 4. Engaging Style – Ross’s energetic style—fueled by humor, storytelling, and real-world examples—makes complex customer strategies easy to understand and implement. His fast-paced, inspiring keynotes resonate from the C-suite to the sales floor. The WOW vs. POW method is simple, scalable, and effective.

VIRTUAL KEYNOTE OPTION

Option A: Ross customizes a 30–40-minute keynote aligned with your goals, using visuals and videos for engagement. Option B: Ross prepares tailored content based on your event goals, answers live questions, and connects his case studies and stories directly to your objectives.

CLEAN, CORPORATE COMEDY SHOW

Ideal for after-dinner entertainment. Ross’s material is non-political, non-controversial, and 100% HR-safe. Audiences love his quick-witted stories about misadventures and successes.

What is Ross Shafer's speaking fee?

Ross Shafer's speaking fee typically ranges from $10,000 to $20,000. The lower end usually applies to virtual engagements, while the higher end is for in-person events in the US. However, fees may exceed this range for a variety of reasons, like extended activities or international travel. Other factors such as popularity, career stage, and current demand can also influence the final fee.

For an accurate and up-to-date quote based on your specific event details, please contact Gotham Artists. We will provide detailed information and assistance to ensure you have the latest fee structure.

Why Book Ross Shafer with Gotham Artists?

Booking Ross Shafer with Gotham ensures a seamless and personalized experience for your event. We’re dedicated to connecting audiences with top-tier talent, ensuring each event is not only successful but memorable. Here’s why you should choose Gotham Artists:

Expertise and Experience: With over a decade in the industry, we have the expertise to match the perfect speaker to any event, whether corporate, educational, non-profit, or private.

Personalized Service: We take a personalized approach, diving deep into the specifics of your event to recommend speakers that resonate with your audience.

Dedicated Support: From initial consultation to event day logistics, we provide comprehensive support, ensuring everything runs smoothly. Our dedicated team ensures that everyone is in the right place at the right time, and their fast response times guarantee you get accurate information quickly.

How Do I Know if Ross Shafer is the Right Keynote Speaker for My Event?

We get it: Choosing the right keynote speaker is essential. Our team can provide personalized recommendations to ensure your event is a success. Here are key factors to consider:

Expertise: Ensure the speaker’s knowledge aligns with your event’s theme or industry.

Engagement: Look for a speaker who can captivate and inspire your audience.

Testimonials: Check past client reviews for insights into the speaker’s impact and reliability.

Budget and Availability: Confirm the speaker’s fees fit your budget and they are available for your event date.

Customization: See if the speaker can tailor their message to suit your audience.

For assistance in finding the perfect speaker, contact us . Click the “Check Availability” button to get started.

How Far in Advance Do I Need To Book Ross Shafer?

The sooner, the better! In general, it’s best to book your keynote speaker as early as you can. Whether you know Ross Shafer is your best choice, or are open to other fantastic options, speakers are in high demand and calendars fill up fast. If your event is during a busy season, early booking is especially crucial.

If you have any more questions or need further assistance, don’t hesitate to contact us. We’re here to help you make your event a success!

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Ross Shafer - Clean Corporate Comedy from a World Famous Comedy Club

“Just a short note to say how much we enjoyed your speech at the Atlanta History Museum. I thought the Wow/Pow customer focus was particularly relevant, and we’ve used your idea of (sales) storytelling has been used on several occasions ever since our meeting." -Rentokil Initial CEO (May 2025) “The feedback we have received so far has been outstanding. The biggest comment was that everyone wished we had given you longer to speak so they could hear more of your message!“ -Great West Casualty Insurance (April 2025) “Let me say, you truly captivated our company. Your genuine, funny, authentic presentation really resonated. And your real-life examples of POW and WOW were perfect.” -Valet Living CEO (February 2025) “Ross Shafer was brilliantly funny. More than engaging, he was riveting. He tailored his content perfectly to our theme. His insights were as impactful as they were entertaining.” -RMLS President & CEO (February 2025) “I can’t tell you (in a few words) how much I enjoyed spending time with you. And of course, you did a great Keynote job – very well received. And the “pow” and “wow” factor fits right into our last two years of sales training.” -Soprema CEO (February 2025) “You were an absolute joy to have on the team. The (Family Feud) game was a huge success because of you. The awards really came to life with your ad libs. You got the tone just right! The head honchos all loved it.” -Magnolia Productions - Cadence event (January 2025) “It went fabulously! Ross did a fantastic job. We’re so grateful for his time speaking at our event.” -Vesuvius “Ross is a hidden gem! Everyone of all ages can relate to his humor and he did an amazing job connecting to our audience. He puts in the time and effort before he speaks to truly understand how he can add value to your program!” -Vertafore “Ross was great! Truly appreciate how he absorbed our five imperatives and shared humor, lessons, and anecdotes in support of our message.” -QinetiQ “Ross, you far exceeded our expectations. We were looking for someone who could deliver a relevant message and get people buzzing. The entire audience was laughing from beginning until the standing ovation at the end.” -GWN Securities "Ross Shafer’s brilliant combination of humor and highly humanistic messaging got a thunderous and sustained standing ovation from our nearly one thousand top performers. Ross stayed for an additional two hours to satisfy the scores of our agents who wanted to take selfies and chat with Ross." -Home Services of America “Although you’ve probably heard it several times by now...once again you made the A.C.E.C Intl. Engineering Awards DC's best entertainment ticket of the night! Well done again!” -American Consulting Engineers Council “Read Ross’s book now and over the course of your lifetime you’ll save thousands of dollars in the Self Help section.” -Bill Maher “I wouldn’t be the comedy genius I am without Ross Shafer.” -Joel McHale “Finally a motivational speaker without the speech. Ross Shafer is one of the funniest guys I know.” -Jay Leno “Ross Shafer coined the phrase ‘Bill Nye the Science Guy’ and gave me my start on TV.” -Bill Nye

This is provided for informational purposes. Gotham does not represent these speakers exclusively. All information is subject to change, including fees. if this is your speaker page and you would like this page updated or removed please contact us and we will respond within 24 hours.

Ross Shafer Speaking Fee: $10,000 to $20,000

Travels From:

Available Upon Request

Primary Topic Category:

Customer Experience / Service

Secondary Topic Category:

Moderators

Ross Shafer Speaker Profile: At A Glance

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