Founder of the iconic comedy empire The Onion; Public Relations and Marketing Authority
Fee Range< $25,000
At a glance:Scott Dikkers is a #1 bestselling author, comedy writer, and comedian widely regarded as one of the most influential pioneers in comedy history. His visionary leadership at The Onion, his groundbreaking comic strip Jim’s Journal, plus his multiple top-10 comedy podcasts have garnered him tens of millions of fans all over the world.
Scott Dikkers is a #1 bestselling author, comedy writer, and comedian widely regarded as one of the most influential pioneers in comedy history. His visionary leadership at The Onion, his groundbreaking comic strip Jim’s Journal, plus his multiple top-10 comedy podcasts have garnered him tens of millions of fans all over the world. Rolling Stone named him one of its top 10 favorite writers. Entertainment Weekly designated him “the funniest person in America” and placed him on the “It List” of the top 100 celebrities in show business. He graced the cover of Time magazine as one the top 50 movers and shakers online.
He’s the winner of the Thurber Prize for American Humor, a Peabody, and more Webby awards than any other individual or organization. Deemed a one-of-a-kind comedy legend throughout the entertainment industry, he literally wrote the book on comedy, the bestselling How to Write Funny, which spawned a training center at the famed Second City in Chicago where he mentors young comedians who have gone on to win Emmys, Grammys, and Oscars.
A farm kid from a small town in Wisconsin, Scott’s mother was on welfare and his stepfather was an abusive alcoholic. He dropped out of high school, then went on to drop out of college. In desperation, he turned to comedy, first creating comic strips, and then writing a parody newspaper, pioneering The Onion’s now famous fake-news format and launching it as the world’s first humor website in 1996.
Audiences are inspired by Scott’s seemingly impossible dreams of comedy stardom, and they’re brought to tears by his hilarious journey overcoming his humble beginnings to become one of the most celebrated humorists of the century.
Beyond entertaining, Scott is a long-time volunteer with the Big Brothers Big Sisters. He has a passion for mentoring young people, helping them achieve their goals, design their ideal life, and make sure they have fun doing it.
The Funny Story Behind The Funny StoriesScott Dikkers tells the tale of his beginnings in comedy and getting The Onion started, and shares funny stories about how he struggled in the early years, and then achieved great success. As a farm boy with no education, he'll paint the picture of a starry-eyed kid who loved reading Mad Magazine and dreamt of one day getting his work published to improbably founding the world's first humor website and heading up America's longest-surviving humor publication. Dikkers connects his experience to the college audience's lives by pointing out how much more opportunity they have to start something new like The Onion today, explaining that this is a magical time in their lives when they can make just about anything happen for themselves.
Peeling the Onion: The inside story on Marketing & Branding the Original Fake NewsHow did The Onion, a small college newspaper from Madison, Wisconsin, compete in the cutthroat world of entertainment marketing to become one of the most recognizable and successful comedy brands in the world? You may be surprised to learn it was done without spending a penny on marketing. Scott Dikkers, The Onion’s longest-serving editor-in-chief who founded theonion.com, helped found the print publication that preceded it, and led the company’s effort to build the brand in its formative decades, tells the unlikely and outrageous tale of exactly how The Onion—now a multi-million-dollar company with tens of millions of monthly views online—thrived against all odds to achieve heightened brand awareness and a fiercely loyal fan base. He leaves corporate audiences inspired to do the same for their own companies.