International Best Selling Author, Thought Leader, Hollywood Entertainment Executive & Philanthropist

Sergeant Major Keith Craig (Ret.)
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Sergeant Major Keith Craig (Ret.) At A Glance:

Sergeant Major is an entertainment executive at Walt Disney Studios managing Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic market areas, and is part of the team who worked on the execution of the distribution strategy for all titles including Marvel, Lucas films, Pixar, etc. It was that overall strategy that led Disney to an industry domestic record of $3.7 billion in 2019, propelled by Avengers: Endgame ($858.3M), The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two previous times including 2018.Craig's theatrical distribution career at Disney also includes him booking the Oscar-winning movie COCO, as well as Black Panther who was nominated for seven Academy Awards winning three.

Keith L. Craig is a decorated combat Veteran, Entertainment Executive, Philanthropist and  Author. Transcending his childhood dreams, he has amassed unimaginable success in the  Armed Forces, European Football League, Entertainment Industry, and now as an International  Bestselling Author. Mr. Craig is an award winning entertainment executive currently 2021,  working in Burbank, California, at Walt Disney Studios managing Central Division theatrical  sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic  market areas, and is part of the team who worked on the execution of the distribution strategy  for all titles including Marvel, Lucas films, Pixar, etc. It was that overall strategy that led Disney  to an industry domestic record of $3.7billion in 2019, propelled by Avengers: Endgame  ($858.3M), The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many  other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two  previous times including 2018. Craig’s theatrical distribution career at Disney also includes him  booking the Oscar-winning movie COCO, as well as Black Panther who was nominated for  seven Academy Awards winning three. Many years ago, prior to his glamorous studio  appointment and accolades, a warrior and leader was awakened. Mr. Craig is a Veteran  Sergeant Major of the United States Army, having served 32 years and obtained 51 awards and  decorations. His time in service took him around the world where he served in six combat  campaigns, conducted humanitarian and natural disaster operations, and oversaw the creation  of senior enlisted training programs. During his term of service he was also a professional  football player whose career spanned over a decade and yielded him six division  championships. A visionary and proponent for community development, Mr. Craig is the founder  of Formation Entertainment Group, a firm dedicated to connecting, supporting and facilitating  introductory talent from diverse and underrepresented communities in their entertainment  careers. He has also extended his business interest and acumen to franchisement and is a  member of Granville Investor Group, which owns and operates five fine dining restaurants in  Los Angeles. In addition to his primary duties at Disney, Mr. Craig is president of the company’s  diversity resource group Salute, charged with supporting military veterans employed by the  studio, helping them integrate, strengthen and grow their careers and provide a sense of  community within the organization. Continually operating in a spirit of humility, Mr. Craig  attributes his attainment of position, honors, to hard work, having respect for authority and  taking personal accountability. He is intentional in motivating others to be their best selves, and  has written a book to ignite passion in them and propel their aspirations into fruition. Serving to  Lead, is available on Amazon. Mr. Craig resides in Los Angeles, CA., with his family where he is  developing multiple projects, including his virtual book signing and inspirational speaking tour. 

  • Film, TV, Business Leadership, Inspirational Speaker, Military & Veteran Affairs

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