Speaker Profile Thumbnail for Sergeant Major Keith Craig (Ret.)

International Best Selling Author, Thought Leader, Hollywood Entertainment Executive & Philanthropist

Sergeant Major Keith Craig (Ret.) Speaking Fee: $10,000 to $20,000

International Best Selling Author, Thought Leader, Hollywood Entertainment Executive & Philanthropist

Speaker Profile Thumbnail for Sergeant Major Keith Craig (Ret.)
Speaking Fee:
$10,000 to $20,000

Travels From:
LAX - Los Angeles (All Airports)

Primary Topic Category:
Military

Secondary Topic Category:
Inspiration / Motivation / Overcoming Obstacles

 

Sergeant Major Keith Craig (Ret.) Speaker Profile: At A Glance

Sergeant Major is an entertainment executive at Walt Disney Studios managing Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic market areas, and is part of the team who worked on the execution of the distribution strategy for all titles including Marvel, Lucas films, Pixar, etc. It was that overall strategy that led Disney to an industry domestic record of $3.7 billion in 2019, propelled by Avengers: Endgame ($858.3M), The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two previous times including 2018.Craig's theatrical distribution career at Disney also includes him booking the Oscar-winning movie COCO, as well as Black Panther who was nominated for seven Academy Awards winning three.

Keith L. Craig is a decorated combat veteran, entertainment executive, philanthropist, and international bestselling author. Rising beyond his childhood dreams, Craig has achieved remarkable success in the Armed Forces, European Football League, entertainment industry, and literary world. Currently based in Burbank, California, Craig is an award-winning entertainment executive at Walt Disney Studios. He manages Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures across 20 demographic market areas. Craig has been instrumental in executing distribution strategies for blockbuster titles, including Marvel, Lucasfilm, and Pixar releases. His contributions helped Disney achieve an industry-record $3.7 billion in domestic box office revenue in 2019, propelled by hits like Avengers: Endgame ($858.3M), The Lion King ($543.6M), and Star Wars: The Rise of Skywalker ($515.2M). He also played a role in the distribution of Academy Award-winning films like Coco and the groundbreaking Black Panther, which was nominated for seven Academy Awards and won three. Before his successful entertainment career, Craig served 32 years in the U.S. Army, achieving the rank of Sergeant Major. His military service spanned six combat campaigns, humanitarian and disaster operations, and the development of senior enlisted training programs. He earned 51 awards and decorations throughout his service. Simultaneously, Craig played professional football for over a decade, winning six division championships in the European Football League. A visionary committed to community development, Craig founded Formation Entertainment Group to support diverse and underrepresented talent entering the entertainment industry. He is also a member of the Granville Investor Group, which operates five fine-dining restaurants in Los Angeles. As president of Disney's diversity resource group, Salute, Craig supports military veterans employed at the studio, helping them grow their careers and fostering a sense of community. In addition to his professional achievements, Craig is an inspiring author. His book, Serving to Lead, motivates others to achieve their best and is available on Amazon. Living in Los Angeles with his family, Craig continues to develop projects, including a virtual book signing and inspirational speaking tour. He attributes his success to hard work, respect for authority, and personal accountability, embodying the values he seeks to instill in others.
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