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Most companies still treat relationships like soft extras rather than strategic assets. That mistake costs repeat business, slows innovation, and leaves teams scrambling for loyalty in every market cycle. Drawing on his New York Times bestseller Love Is the Killer App, Tim Sanders reframes generosity and knowledge‑sharing as measurable business advantages that scale across organizations. Sanders shows how relationship capital—intentional generosity, open networks, and reputational currency—becomes a repeatable engine for growth. He combines research, decades of sales and exec experience, and stories from startups and legacy brands to show leaders how to convert everyday human practices into pipeline, retention, and influence. PERFECT FOR TEAMS & LEADERS WHO ARE: • Launching a customer‑centric growth plan and need concrete ways to build trust faster across buyer journeys and channels • Facing high churn or mediocre referral rates and want practical methods to increase lifetime customer value through purposeful relationship practices • Repositioning a brand or entering new markets where social proof and network introductions will shorten sales cycles • Building a field or partner sales culture that rewards knowledge‑sharing, cross‑referrals, and long‑term client stewardship YOUR AUDIENCE WILL WALK AWAY WITH: • Clear behavioral practices that convert generosity into measurable referral and retention results, with examples leaders can pilot next quarter • Conversation and referral routines that frontline teams can use to build warm pipelines without discounting or heavy outreach • A framework for embedding relationship metrics into performance reviews and sales dashboards • Stories and case studies that help leaders persuade skeptics and win adoption fast When relationship capital is treated as strategy, your network becomes a repeatable growth engine—not an accidental byproduct.

Too many leaders face a false choice: automate everything and risk dehumanizing your workforce, or ignore AI and fall behind. Tim Sanders argues there's a third way—use AI to amplify human strengths, not replace them—so organizations can get faster, smarter, and more humane at the same time. As a technology executive and longtime innovation advisor, Sanders translates AI from buzzword to workplace playbook. He outlines where AI delivers immediate ROI (sales enablement, talent sourcing, customer insights) and where human judgment must stay central, giving leaders a pragmatic roadmap for pilots, governance, and scaling. PERFECT FOR TEAMS & LEADERS WHO ARE: • Building an enterprise AI adoption roadmap and need to prioritize high‑impact pilots that reduce friction and demonstrate quick wins • Responsible for upskilling talent and want to design learning paths that pair human judgment with machine speed • Seeking governance and ethical guardrails that protect customer trust while unlocking new operational capacity • Leading sales, marketing, or product teams that must integrate AI tools into daily workflows without disrupting customer relationships YOUR AUDIENCE WILL WALK AWAY WITH: • A prioritized list of AI pilots and implementation playbooks tailored to revenue, talent, and customer use cases • Criteria for evaluating vendors and measuring pilot success that avoid vanity metrics and focus on business outcomes • Communication scripts and change tactics to secure stakeholder buy‑in and accelerate adoption • A people‑first approach to AI that preserves brand trust while multiplying productivity When AI is deployed to enhance human judgment, organizations move faster without losing the relationships that sustain them.

Organizations often confuse activity with innovation—running workshops that never change the product, or launching pilots that die after a pilot budget expires. Tim Sanders helps teams turn experimentation into a disciplined, repeatable engine for growth that survives leadership changes and market noise. Drawing on his startup and Yahoo! experience, Sanders presents practical methods for designing experiments, capturing learning, and embedding iterative habits across teams. This talk focuses on governance, simple metrics, and culture moves that let organizations test boldly without risking core operations. PERFECT FOR TEAMS & LEADERS WHO ARE: • Trying to accelerate product or service innovation but struggling to turn experiments into lasting value • Tasked with building cross‑functional squads that can move quickly while preserving operational stability • Preparing to scale an initial success and want governance and measurement systems that prevent experimental decay • Leading innovation portfolios who need to improve decision quality and stop funding ideas that don’t learn fast YOUR AUDIENCE WILL WALK AWAY WITH: • A lightweight experiment design checklist that teams can apply immediately to reduce waste and increase learning • Ways to structure handoffs so successful pilots scale into operations without losing velocity • Metrics and review routines that separate real signals from noise and keep senior leaders informed without micromanaging • Cultural practices that reward small bets, fast feedback, and accountable learning When experimentation is disciplined and cultural, innovation stops being sporadic and becomes predictable.

Transactional selling and aggressive outreach no longer win in complex B2B markets. Buyers choose vendors who demonstrate empathy, network value, and long‑term thinking. Tim Sanders shows sales organizations how to rebuild pipelines using consultative behaviors and network leverage instead of commodity pricing. Rooted in his work on relationship capital and years advising sales teams, Sanders provides tactics for consultative discovery, partner referrals, and knowledge‑sharing that shorten cycles and increase deal size. The talk mixes role‑playable behaviors with metrics leaders can track to prove impact. PERFECT FOR TEAMS & LEADERS WHO ARE: • Running field or account teams that need to deepen engagement with strategic accounts and expand wallet share • Building inside sales and SDR programs that must generate higher‑quality meetings without increasing headcount • Seeking to increase renewal rates and reduce discounting by fostering customer intimacy and long‑term value conversations • Creating partner and channel strategies that rely on mutual introductions and trusted referrals rather than cold outreach YOUR AUDIENCE WILL WALK AWAY WITH: • Concrete conversation frameworks for discovery and referral cultivation that reps can practice immediately • Dashboard metrics that align relationship behaviors with revenue outcomes and reduce reliance on price competition • Playbook elements for building referral networks and partner‑led pipeline acceleration • Techniques for shifting negotiation conversations from price to value through trust and mutual networks When sales teams sell through connection, they win bigger deals with less friction and build customers who stay.