Purpose Strategy Expert, Former Head of Global Purpose Strategy at Adidas

Kathy Varol Speaking Fee: $30,000 to $50,000

Purpose Strategy Expert, Former Head of Global Purpose Strategy at Adidas

Speaking Fee:

$30,000 to $50,000

Travels From:

PDX - Portland, OR

Primary Topic Category:

Business & Entrepreneurship

Secondary Topic Category:

Environment

Kathy Varol Speaker Profile: At A Glance

Kathy is an expert at driving profit with purpose. She created the Global Purpose Strategy for adidas, a $22 billion company, encompassing everything adidas does to positively impact People and Planet. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees. She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.

Kathy built the global purpose strategy for Adidas, a 22-billion dollar company. Now Kathy shares her knowledge with audiences on how to embed a purpose into their company to stand out in a competitive environment, attract the best talent, drive employee engagement, gain enviable consumer loyalty, and fully harness the innovative brainpower of their employees. Kathy is called a “force for change” and a “transformative storyteller.” The global purpose strategy Kathy built for Adidas encompassed everything Adidas does to positively impact people and the planet, including:

A holistic sustainability strategy that further established adidas as a leader in retail sustainability, and inspired an army of loyal brand advocates to join a movement to end plastic waste.
An impactful social equality strategy that provided access to sport for girls around the globe, developed new products, and initiated bold corporate actions to stand against inequality (including equal bonus pay for Women's World Cup winners, and supporting the fight for racial justice in the USA).
A progressive Diversity and Inclusion (D&I) strategy that fostered a culture of inclusion, collaboration, and continuous improvement with internal processes, metrics, and accountability.

This Global Purpose strategy created impact. A thorough assessment by S&P in 2021 awarded adidas an ESG score of 85, placing the company among the top 10% rated by S&P Global Ratings. Kathy started her career as a bright-eyed idealist, joining the Peace Corps straight out of college. Along her journey, the idealist combined with her inner strategist, creating a catalyst for good. Now Kathy has 20 years of experience in brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and led workshops around the globe. She shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and impact the world. Kathy also hosts the “Purpose and Profit” podcast, where she interviews some of the most innovative business leaders using business as a force for good. The “Purpose and Profit” podcast is rated in the top 2.5% of podcasts globally.

Profit With Purpose. Become Remarkable. Accelerate Growth.

How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability? You do something remarkable. Purpose makes brands remarkable. As consumers, we're putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability-marketed products between 2013 and 2018. As employees, we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their hearts as well as their bank accounts. 92% of millennials believe that working for an environmentally and socially responsible company is important. In the modern world, companies without a purpose beyond profit will be left behind. You can either be a pioneering force for good in your industry, or the disrupted. Kathy built the global purpose strategy for adidas, a 22 billion dollar company, encompassing everything adidas does to positively impact people and planet. Through trial and error, Kathy has learned what works, and what doesn't. Through her work, a model emerged. A way to successfully use purpose to drive profit. In the Drive Profit with Purpose keynote, Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers. You Will Learn: •7 common mistakes in creating a purpose-led organization •Why a corporate social responsibility department won't get you the impact - or the credit - you want •How to get the best talent knocking on your door and have the most engaged employees •Why doing good is the magic bullet to get the most powerful form of advertising (for free!) This Keynote Is Perfect For Leaders And Companies: •Competing in a crowded market •Creating differentiation through marketing, ingredients, and/or process •Struggling with a talent shortage, high turnover, and/or high employee disengagement •Looking to accelerate growth and increase ROI (in a sustainable way) •Ready to unlock the innovative brain power of their employees

Lead The Future Of Your Industry By Mastering ESG

At its core, ESG (environmental, social, governance) is about fixing what’s broken in business, fueling efficiency, equality, and integrity. And guess what? It’s a goldmine for resilience and profitability. An effective ESG strategy future-proofs the business strategy. From 2011 to 2018, the proportion of S&P 500 companies reporting on their sustainability efforts, corporate social responsibility activities, and ESG performance increased from just under 20% to 86%. ESG has become an expected way of operating, and you don't want to get left behind. Kathy helps businesses create an effective ESG strategy that moves beyond a feel-good exercise and drives real change across the metrics that matter to their business. In this keynote, through captivating stories and real-world business examples, Kathy will reveal a step-by-step process that will help your company set the ESG gold standard for your industry. You Will learn: •Kathy’s 4-step process that will take your company from zero to an ESG strategy that leads the future of your industry •Why an effective ESG strategy can help your company become a trusted leader in your industry •How to determine which ESG topics (and metrics) are the right ones for your business •How to establish a symbiotic relationship between your ESG strategy and a business-integrated purpose •The secret to achieving seemingly impossible ESG moonshots This Keynote Is Perfect For Leaders And Companies: •Just starting their ESG journey •Who feel overwhelmed by the vast catch-all ESG can stand for •Need help identifying and focusing on the ESG topics that matter to their company •Who want to be a leader and set the gold-standard in their industry

Unlock Exponential Results by Nurturing Purpose, People and Culture

Data clearly shows that businesses that nurture their purpose, people, and culture unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth. In this keynote, through captivating business stories, Kathy will share why shifting the focus from your output (revenue) to your inputs (purpose, people, and culture) will drive better results. Kathy will also share concrete strategies you use right away to nurture each of these business inputs. You Will learn: •The toxic beliefs that have infected workplace cultures (and how to shift them) •How the world’s most loved companies use purpose to cultivate enviable consumer loyalty (and how you can too) •The secret sauce to creating a world-class culture •How to enable your employees to truly shine (and innovate!) •The one force more powerful to your profitability than any business model This Keynote Is Perfect For Leaders And Companies: •Competing in an increasingly crowded market and struggling to stand out •Experiencing high turnover, and/or high employee disengagement •Struggling to foster collaboration across company silos and departments •Running into groupthink and “yes men” cultural conformity

Skyrocket Innovation By Harnessing The Superpower Of Diversity

Diversity is one of the most vital qualities for organizations that want to lead their industries. Research shows that diversity can promote problem-solving and innovation. Culturally and ethnically diverse companies are more likely to outperform their competitors by 33%; highly diverse teams are 13 times more likely to have engaged employees; and companies with above-average diversity have 19% higher innovation revenues. Unfortunately, most businesses unintentionally create barriers to collaboration and stifle the innovation potential they have waiting to be unleashed across their workforce. They incentivize groupthink, and constrain the power of diversity - the superpower of their workforce. In this keynote, Kathy will reveal how business leaders can harness the superpower of their diverse workforce to skyrocket innovation. You Will Learn: •How adidas leveraged the entire North American team to innovate a turnaround for their running business •The most common unintentional barriers to collaboration and creativity (and how you can remove them) •Unconventional and innovative ways to get diversity in the room •How to promote sharing of unique viewpoints and avoid groupthink •Why the trickiest problems are often solved by outsiders to the field This Keynote Is Perfect For Leaders And Companies: •Struggling to foster collaboration across company silos and departments •Running into groupthink and “yes men” cultural conformity •Using the old playbook year after year, and no longer getting the same ROI •Know they could do more to cultivate a culture where their talented and diverse employees can shine

What is Kathy Varol's speaking fee?

Kathy Varol's speaking fee typically ranges from $30,000 to $50,000. The lower end usually applies to virtual engagements, while the higher end is for in-person events in the US. However, fees may exceed this range for a variety of reasons, like extended activities or international travel. Other factors such as popularity, career stage, and current demand can also influence the final fee.

For an accurate and up-to-date quote based on your specific event details, please contact Gotham Artists. We will provide detailed information and assistance to ensure you have the latest fee structure.

Why Book Kathy Varol with Gotham Artists?

Booking Kathy Varol with Gotham ensures a seamless and personalized experience for your event. We’re dedicated to connecting audiences with top-tier talent, ensuring each event is not only successful but memorable. Here’s why you should choose Gotham Artists:

Expertise and Experience: With over a decade in the industry, we have the expertise to match the perfect speaker to any event, whether corporate, educational, non-profit, or private.

Personalized Service: We take a personalized approach, diving deep into the specifics of your event to recommend speakers that resonate with your audience.

Dedicated Support: From initial consultation to event day logistics, we provide comprehensive support, ensuring everything runs smoothly. Our dedicated team ensures that everyone is in the right place at the right time, and their fast response times guarantee you get accurate information quickly.

How Do I Know if Kathy Varol is the Right Keynote Speaker for My Event?

We get it: Choosing the right keynote speaker is essential. Our team can provide personalized recommendations to ensure your event is a success. Here are key factors to consider:

Expertise: Ensure the speaker’s knowledge aligns with your event’s theme or industry.

Engagement: Look for a speaker who can captivate and inspire your audience.

Testimonials: Check past client reviews for insights into the speaker’s impact and reliability.

Budget and Availability: Confirm the speaker’s fees fit your budget and they are available for your event date.

Customization: See if the speaker can tailor their message to suit your audience.

For assistance in finding the perfect speaker, contact us . Click the “Check Availability” button to get started.

How Far in Advance Do I Need To Book Kathy Varol?

The sooner, the better! In general, it’s best to book your keynote speaker as early as you can. Whether you know Kathy Varol is your best choice, or are open to other fantastic options, speakers are in high demand and calendars fill up fast. If your event is during a busy season, early booking is especially crucial.

If you have any more questions or need further assistance, don’t hesitate to contact us. We’re here to help you make your event a success!

Kathy Varol Demo Reel

Kathy Varol Adidas Speaking Clip

Kathy Varol on Improving Business Through ESG

Kathy Varol Speaking Fee: $30,000 to $50,000

Travels From:

PDX - Portland, OR

Primary Topic Category:

Business & Entrepreneurship

Secondary Topic Category:

Environment

Kathy Varol Speaker Profile: At A Glance

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FAQ

Profit With Purpose. Become Remarkable. Accelerate Growth.

Lead The Future Of Your Industry By Mastering ESG

Unlock Exponential Results by Nurturing Purpose, People and Culture

Skyrocket Innovation By Harnessing The Superpower Of Diversity

What is Kathy Varol's speaking fee?

Why Book Kathy Varol with Gotham Artists?

How Do I Know if Kathy Varol is the Right Keynote Speaker for My Event?

How Far in Advance Do I Need To Book Kathy Varol?

Kathy Varol Speaking Fee: $30,000 to $50,000

Travels From: PDX - Portland, OR

Primary Topic Category: Business & Entrepreneurship

Secondary Topic Category: Environment

Kathy Varol Speaker Profile: At A Glance

Profit With Purpose. Become Remarkable. Accelerate Growth.

Lead The Future Of Your Industry By Mastering ESG

Unlock Exponential Results by Nurturing Purpose, People and Culture

Skyrocket Innovation By Harnessing The Superpower Of Diversity

What is Kathy Varol's speaking fee?

Why Book Kathy Varol with Gotham Artists?

How Do I Know if Kathy Varol is the Right Keynote Speaker for My Event?

How Far in Advance Do I Need To Book Kathy Varol?

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Travels From:

PDX - Portland, OR

Primary Topic Category:

Business & Entrepreneurship

Secondary Topic Category:

Environment