Purpose Strategy Expert, Former Head of Global Purpose Strategy at Adidas

Kathy Varol Speaking Fee: $30,000 to $50,000

Speaking Fee:
$30,000 to $50,000

Travels From:
PDX - Portland, OR

Primary Topic Category:
Business & Entrepreneurship

Secondary Topic Category:


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Kathy Varol At A Glance:

Kathy is an expert at driving profit with purpose. She created the Global Purpose Strategy for adidas, a $22 billion company, encompassing everything adidas does to positively impact People and Planet. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees. She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.

Kathy built the global purpose strategy for Adidas, a 22-billion dollar company. Now Kathy shares her knowledge with audiences on how to embed a purpose into their company to stand out in a competitive environment, attract the best talent, drive employee engagement, gain enviable consumer loyalty, and fully harness the innovative brainpower of their employees.

Kathy is called a “force for change” and a “transformative storyteller.” The global purpose strategy Kathy built for Adidas encompassed everything Adidas does to positively impact people and the planet, including: 

  • A holistic sustainability strategy that further established adidas as a leader in retail sustainability, and inspired an army of loyal brand advocates to join a movement to end plastic waste.
  • An impactful social equality strategy that provided access to sport for girls around the globe, developed new products, and initiated bold corporate actions to stand against inequality (including equal bonus pay for Women’s World Cup winners, and supporting the fight for racial justice in the USA).
  • A progressive Diversity and Inclusion (D&I) strategy that fostered a culture of inclusion, collaboration, and continuous improvement with internal processes, metrics, and accountability.

This Global Purpose strategy created impact. A thorough assessment by S&P in 2021 awarded adidas an ESG score of 85, placing the company among the top 10% rated by S&P Global Ratings. 

Kathy started her career as a bright-eyed idealist, joining the Peace Corps straight out of college. Along her journey, the idealist combined with her inner strategist, creating a catalyst for good. Now Kathy has 20 years of experience in brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft.

Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and led workshops around the globe. She shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and impact the world.

Kathy also hosts the “Purpose and Profit” podcast, where she interviews some of the most innovative business leaders using business as a force for good. The “Purpose and Profit” podcast is rated in the top 2.5% of podcasts globally.

Kathy is a force for change. An inspiring speaker that energized us to aim higher, while sharing the tools to implement change. Kathy is a natural connector of people, and infectiously optimistic in the power of innovation to create the future.

— Alexa Andersen, Senior Director, Lululemon

I've been to a lot of these conferences over the years and Kathy Varol was by far my favorite speaker.

— Jeremy Cullifer, CGA Strategic Conference

Kathy has the extraordinary ability to translate complex data points into accessible, transformative storytelling. She has a passion, presence and the ability to bring the audience along on the journey. Kathy is a motivator, thought leader and impactful strategist.

— Ayesha Martin - Sr. Director adidas

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