Behavioral Scientist & Co-founder of Irrational Labs

Kristen Berman Speaking Fee: $20,000 to $30,000

Behavioral Scientist & Co-founder of Irrational Labs

Speaking Fee:

$20,000 to $30,000

Travels From:

SFO - San Francisco

Primary Topic Category:

Creativity and Innovation

Secondary Topic Category:

Business & Entrepreneurship

Kristen Berman Speaker Profile: At A Glance

Kristen Berman is a behavioral economist, entrepreneur, and co-founder of Irrational Labs, where she helps organizations apply behavioral science to design products and experiences that improve decision-making. A founding member of Google's behavioral economics team, she has advised companies including Google, Netflix, PayPal, Meta, and Ancestry on using behavioral insights to drive better outcomes. Berman also co-founded Duke University's Common Cents Lab and is the co-author of Hacking Human Nature for Good, helping leaders turn behavioral research into practical action.

Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Kristen founded Irrational Labs, a behavioral product design company, in 2013. Irrational Labs worked with Google, Paypal, Facebook, Ancestry, American Family Insurance, Grand Rounds, Simple, The World Bank, Aetna, Netflix and hundreds more. They are at the forefront of bringing behavioral economics to life – in order to increase the health, wealth and happiness of users. She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosted one of the top behavioral change conferences globally, StartupOnomics. She co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans. Under Kristen’s leadership, Common Cents launched over 50 experiments with companies, touching tens of thousands of people. Kristen’s work has been featured in The Stanford Innovation Review, TechCrunch, and Scientific American. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior. These workbooks are being used at companies like Google, Intuit, Netflix, Fidelity, Lending Club for business strategy and design work.

Psychology of Money

Strategies and perspective on how to combat our biases. Best for: banks and financial institutions, companies looking to change pricing strategies Money is a constant part of life — for everyone. Yet despite its importance, more often than not, we end up making decisions that aren’t optimal. This talk will reveal how and why people are irrational with their money and how companies can design products and services that help people be smarter. Kristen will go over surprising experiments that her team has done and highlight just how easy it is to change behavior.

Psychology of Decision Making

How your customers are making (and not making) decisions Best for: leadership teams, tech companies, designers, sales and MKT teams Too often, we assume that consumers make rational decisions. We take them at their word when we ask them about their behavior — they say they want this feature and we assume they will actually use the feature once we build it. But there’s a gap between what consumers say they’ll do and what they actually do. How do we bridge this gap and design products based on actual consumer decision making and behavior? This talk will get to the core of irrational decision making. Kristen will share funny stories about how we are irrational, while also providing novel and insightful ways to design products and services that align with these irrationalities.

How to use behavioral economics to design products that change behavior (for good)

Best for: leadership teams, policy and non profits, research teams Today’s product leaders often rely on the word of their customers when building their product road maps, whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no — a reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational. Kristen will go over her compelling research that highlights just how misleading customer research. She’ll take us through step by step the process that behavioral economists go through to understand behavior and then change it.

What is Kristen Berman's speaking fee?

Kristen Berman's speaking fee typically ranges from $20,000 to $30,000. The lower end usually applies to virtual engagements, while the higher end is for in-person events in the US. However, fees may exceed this range for a variety of reasons, like extended activities or international travel. Other factors such as popularity, career stage, and current demand can also influence the final fee.

For an accurate and up-to-date quote based on your specific event details, please contact Gotham Artists. We will provide detailed information and assistance to ensure you have the latest fee structure.

Why Book Kristen Berman with Gotham Artists?

Booking Kristen Berman with Gotham ensures a seamless and personalized experience for your event. We’re dedicated to connecting audiences with top-tier talent, ensuring each event is not only successful but memorable. Here’s why you should choose Gotham Artists:

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How Far in Advance Do I Need To Book Kristen Berman?

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Kristen Berman Speaking Fee: $20,000 to $30,000

Travels From:

SFO - San Francisco

Primary Topic Category:

Creativity and Innovation

Secondary Topic Category:

Business & Entrepreneurship

Kristen Berman Speaker Profile: At A Glance

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